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Remove Curation Remove Presentation Remove Storytelling Remove Thought Leadership
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Sales Enablement Best Practices: 4 Keys to Enabling Sales Success

Vidyard

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2

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Why you need to share social media reports, even if no one’s asking for them

Sprout Social

For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Finally, when talking to other decision-makers about top-of-funnel content designed for search, be ready to showcase why ‘just using AI’ won’t cut it.

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. Check out how Waldorf Astoria Maldives Ithaanfushi creatively uses Facebook to showcase its guest’s unique experiences, hotel highlights, and interactions with guests.

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Makings Of A Modern Creative Director

Bluetext

The recent appointment of music icon Pharell Williams as Louis Vuitton’s newest Creative Director certainly rose eyebrows. Radical changes in leadership, technology platforms, and data utilization are shaking up the creative industry. More importantly, what makes a modern Creative Director?

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Top B2B and Consumer Content Marketing Minds & Advice

Adobe Experience Cloud Blog

Read on for an overview of each (presented in no particular order) along with their top content marketing tips. Doug Kessler is the forward-thinking Co-founder and Creative Director of Velocity Partners, Ltd. His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes.

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At Visionary Companies, Storytelling Runs Deep

Content Standard

Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.