Sword and the Script | B2B
NOVEMBER 28, 2023
Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. Market research shows that ‘welcome emails’ typically have the highest open rate. Why are the metrics so high?
The Marketing Blender
DECEMBER 28, 2020
They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. How unforgettable is your email? To maximize your results, post it straight to whichever platform you’re targeting!
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Walker Sands
NOVEMBER 20, 2020
Remember that vanity metrics , like click-through-rate (CTR) or email opens, will be less important to senior leadership than bottom-line revenue, so be sure to tie all your goals back to ROI. Event Channels – Events help build personal relationships that lead to long-term partnerships.
Outgrow
MAY 5, 2020
More importantly, it deals with PR, strategy, launch activation, and relaunch activities. It also had an email campaign for opt-ins and new registrants. The email responses generated a 10-fold increase in site traffic to over 500K. This helped them achieve a terrific 75% CTR and an 80% video completion rate.
SnapApp
APRIL 4, 2018
While these new leads are in trial, we use Intercom to send email campaigns to do the best we can to convert leads to new customers. Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq.
Single Grain
MARCH 28, 2022
To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. 2) CTR (Click-Through Rate). Let's go through and examine each one.
Marketing Insider Group
FEBRUARY 5, 2024
Ruler Analytics) Email campaigns convert at an average rate of 2.6%. Campaign Monitor) Plain-text emails perform better than image-based HTML emails. Hubspot) 63% of people open emails to find discounts. Media Post) Welcome emails have the highest open rates (91.43%) and an average CTR of 26.9%.
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