Convince & Convert

SEPTEMBER 7, 2010

UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally. Also, there isn’t a narrative or progression in the book, but rather a collection of 57 short observations, lessons, and anecdotes. For readers that consume material in bits and pieces, this format is ideal.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places? They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Isn’t that worth the 5 cents per contact that Flowtown charges?

Social Media 126

Social Media Email Marketing Social Marketing Paid Search Agency 126

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. There’s a best time to send Tweets.

Social Media 118

Social Media Media Webinar Metrics Marketing & Strategy 118

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Now, he tweeted it to his 1.6 million followers, and it becomes a national incident in minutes. Who’s listening? How much can you say?

Conference 115

Conference Organization Paid Search Agency PR 115

Single Grain

JUNE 2, 2020

Get A Free Consultation. Dive Deeper : * The Best Twitter Traffic Hacks to Grow Your Business. This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. The Value of Social Media. Where You Should Start.

Social Media 141

Social Media Media Business Marketing Budget 141

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Twitter is even narrower at 36% – 46%.

Social Media 144

Social Media Media Webinar Metrics Marketing & Strategy 144

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Easy – you listen!

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 22, 2010

When you routinely see single Webinars being priced at $100 or more, to include 24 of them for $297 is a flat-out steal. (if This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly). He knows what he’s doing, and I can assure you the content will be solid.

Paid Search Agency 110

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 110

Convince & Convert

FEBRUARY 9, 2010

And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. The pervasive time crunch that blankets us all has forced us to curtail face-to-face relationships in exchange for digital interaction.

Social Media 118

Social Media Webinar Metrics Media Paid Search Agency 118

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. Please click the little thumbs up icon. If you’re feeling particularly frisky, I’d love for you to vote for my other two panels while you’re in the mood.

Paid Search Agency 112

Paid Search Agency PR Advertising Agencies Word of Mouth 112

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? teens using Twitter, compared to 66% engaged in texting.

Social Media 123

Social Media Media Paid Content Webinar Metrics 123

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Convince & Convert

AUGUST 26, 2010

Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); They provide numbers, not insights.

Social Media 118

Social Media Media Webinar Metrics Work Management 118

Convince & Convert

SEPTEMBER 1, 2010

Maybe something we can all work on (those that support social media in organizations – both employees and consultants) is a general way to present the truth of social media (and what’s truly needed to start) in the beginning so that the execs will support it, but not expect a “silver bullet.&# Neither do I. Any thoughts?

Social Media 119

Social Media Media Paid Search Agency Advertising Agencies 119

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

Business 116

Business Paid Search Agency Social Media Enterprise Management 116

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Marketing Finger ( Resources Studies Social Media Consulting ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?), I’d like a stronger visual identity overall. I’ve never loved the top header.

Paid Search Agency 110

Paid Search Agency Webinar Metrics PR Advertising Agencies 110

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

APRIL 7, 2010

The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. I chose geo-location apps as the topic for my session. At least it is for me.

Analysis 147

Analysis Social Media Work Management Mobile Marketing 147

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Look under “G&# for “glasses.&#

Paid Content 141

Paid Content Ad Building Brand Identity Branding 141

Single Grain

JULY 14, 2020

Book My Free SaaS Marketing Consultation. Provides seamless integration with your existing CRM and systems. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is SaaS? What Is Different about SaaS Marketing? Top 12 SaaS Growth Strategies.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Convince & Convert

AUGUST 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? Ultimately, this will make for stronger companies. And the Ford trucks have the pee on Chevy sticker.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Hinge Marketing

SEPTEMBER 29, 2022

Some are stuck in the past and believe that word-of-mouth referrals are the only way to build their business. Many professional services firms still struggle with digital marketing. In fact, traditional referrals have been in decline for years. In this article, we will not recommend specific digital marketing platforms or technologies.

Work Management 159

Work Management Marketing Management Marketing Automation Services Paid Content 159

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

APRIL 8, 2010

I am considering with at least moderate seriousness getting rid of my iPhone and getting something that actually functions well as a phone (hello Verizon), and using the iPad for all the rest. Now, the bad news. The iPad is not a computer. Not even close. The virtual keyboard is barely better than the iPhone, and you still cannot touch type.

Paid Search Agency 133

Paid Search Agency Content Social Media PR 133

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Your Web site. At a minimum.

Social Media 119

Social Media Paid Search Agency Media Advertising Agencies 119

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck. Between bit.ly

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Sprout Social

JANUARY 30, 2020

In other words, what a customer “looks like” is anything but one-size-fits-all. Heck, simply looking up “CRM” on the software review platform Capterra returns 770 results as of writing this. Customers are cycling through SaaS products like crazy. Even so, the cloud market is scheduled to grow a staggering 17% in 2020.

Webinar Metrics 124

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 124

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. 7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What to do?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

APRIL 12, 2012

To keep it out of the hands of… Eric : Yeah, now Google and Twitter can’t buy it. Eric : I imagine there’s some business development guys at Twitter and Google that are maybe having some difficult conversations or maybe scratching their heads, wondering why they didn’t move more quickly or even moved at all.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Terms and Conditions 117

Single Grain

NOVEMBER 8, 2019

Get A Free Consultation. NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Landing Pages.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Valasys

MARCH 27, 2023

Playbooks, sales templates, CRM programs, and other things fall under this. Since there is no one-size-fits-all strategy, sales teams need to be better equipped with the information, resources, and support to enable them to build more solid, lucrative business relationships with their clients. Who Is Responsible for Sales Enablement?

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52