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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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HubSpot Product Update Roundup for April 2024

SmartBug Media

The system then automatically generates a detailed breakdown of these properties, enabling marketers to analyze customer interactions with greater ease and precision. This workspace integrates multiple channels into one platform, providing a comprehensive view of customer interactions backed by HubSpot’s robust CRM system.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

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Boosting Your CLG Game: Why Your Website Matters

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. Effective customer-led growth encompasses more than service and support. This transparency fosters trust and streamlines the negotiation process.

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How to create a complaint management system to protect your brand reputation

Sprout Social

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is the importance of a complaint management system? An effective system will accept, categorize and track customer complaints from initiation to resolution. Complaints happen.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

Improved file management within the CRM. Whether it’s ensuring a contract is uploaded when a deal is won or attaching specific documents to a contact record, this feature supports more robust data management. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails.

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15 Key Integrations Between CRM & Your Other Business Processes

Hubspot

If you are getting acquainted with your CRM software and are impressed with how it functions independently, allow us to introduce you to your new favorite feature — integrations. While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier.

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