Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 58

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 58

The Marketing Blender

FEBRUARY 13, 2024

Lastly, prioritizing customer education about products and services showcases commitment to providing value. Customer Education: Building credibility, authority, and rapport by educating customers about products and services. Enhance your B2B marketing plan with this marketing plan template.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Thinkers360

APRIL 28, 2024

13 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 36.87 Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! Join us today ! 4 William Arruda Contact William Arruda Score: 59.33

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Convince & Convert

FEBRUARY 5, 2016

Sales and PR have a lot in common—even if both sides are reluctant to agree. But there are still elements that can be borrowed from sales and repurposed for success within PR. How can you leverage the traditional sales funnel and tried-and-true sales techniques to lend powerful insight to your PR efforts? highlight to tweet).

Top of Funnel 83

Top of Funnel PR Digital Marketing Funnels Enterprise Management 83

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. Congratulations to all our Retail influencers who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

Thinkers360

APRIL 14, 2024

32 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 32.93 Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! Join us today ! 4 Dr. Terry Earthwind Nichols Score: 37.19 36 Dr. .*

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 72

Thinkers360

MAY 18, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Lean Startup for 2024. Congratulations to all our Lean Startup influencers who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

Startups 64

Startups B2B Thought Leadership Thought Leadership Lead Scoring 64

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Congratulations to all our Legal & IP influencers who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 102

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 102

Thinkers360

MAY 25, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Emerging Technology for 2024. Congratulations to all our Emerging Technology influencers who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. Congratulations to all our Security influencers who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Thinkers360

MAY 13, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Ecosystems for 2024. Congratulations to all our Ecosystems influencers who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. 3 Ahmad M. .*

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 61

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Congratulations to all our Diversity and Inclusion influencers who participated! Join us today ! Score: 39.78 33 Gamiel Yafai Diversity Marketplace Contact Gamiel Yafai Score: 38.71 34 Karen Hardy, Ed.D Score: 38.23

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Thinkers360

FEBRUARY 23, 2024

17 Erik Francis Maverik Education Contact Erik Francis Score: 35.97 Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. Congratulations to all our Design Thinking influencers who participated! Join us today ! 3 Dr. Score: 37.01 19 Annette Franz, CCXP CX Journey Inc.

B2B Thought Leadership 58

B2B Thought Leadership Design Thought Leadership Lead Scoring 58

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. To paraphrase Tina Turner , we don’t need another acronym. Adding a Twitter field to your contact records is only a start.

Social Media 124

Social Media Work Management Marketing Management Media 124

markempa

JUNE 29, 2007

This indicates the importance of relevant educational events and online content for lead generation. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. He believes that common sense should prevail, and that UnMarketing success is rooted in the creation of everyday “wow&# moments.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

JULY 9, 2007

They are seeking education and information but would rather not talk to a sales person yet. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

APRIL 19, 2007

An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

SEPTEMBER 12, 2007

As marketers we need to do more to educate our peers on the value of marketing. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Bottom line: its the numbers. So why not begin with that?

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

OCTOBER 6, 2006

As Ive written before, Im a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

JULY 28, 2006

Their results show that thought-leading content thats educational in nature performed best as a call to action. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

AUGUST 16, 2006

Titled E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper , it’s an interesting and educational read about the nature of the phenomenon, its purpose, style and definition. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. So whats the deal?

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. As I see it, there are 3 options here: 1.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

markempa

JULY 13, 2006

Yet most companies lack thought provoking, educational content; instead, they emphasize sales content. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Simply put, engage early and often.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

MLT Creative

DECEMBER 9, 2010

Here are 11 predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing, lead generation and conversion, complex sales cycles, marketing agency services, enterprise software and customer relationship management who were nice enough to respond.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. All of us have influences. Or maybe just kicked us in the ass when we needed it. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. I’ll randomly select 10 winners.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. The third section of the book covers Zappos’ sale to Amazon.com (for $1.2 A playbook. A mission. See you there.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. But the job of arm twisting and education can’t come from outside. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hubspot

MAY 18, 2010

Social Media Explorer -- Jason Falls is constantly pumping out great posts on social media's impact on marketing and public relations. PR Squared. -- If public relations is your core interest, then be sure to check out Todd Defren's blog about the intersection of public relations and digital media.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152