Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Listening is the first step.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. population. The answer may surprise you. link] [link] gilbert v.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 24, 2010

So in my opinion it is more the live experience which will help to sell and share. Maybe sampling and demos on location will fit better. Here in The Netherlands we used to have salesmen in shopping malls and marketplaces who demonstrate the product live.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. HubSpot CRM. Salesforce CRM.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Convince & Convert

APRIL 20, 2010

The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion. The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 6, 2010

Kennedy RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Patty Farmer RT @shellykramer: RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Dennis Baker RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Opinion Watch Build Your Brand a Social Content Ladder in 5 Steps (..)

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JUNE 3, 2010

Check out @jaybaer's What BP Can Learn from Umpire Jim Joyce [link] [link] DogWood Beds RT @pawspix: Saying sorry = courage… RT @jaybaer: [link] The PR secret BP can learn from an umpire. jefflogden You are so right, Jay.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

MAY 26, 2010

Are people empowered to share their opinions? * Are people empowered to share their opinions? * I think about these things about social media as well — * Are we making a difference? * Do people like this? * How can we add value to this topic? * Are we messaging this the right way? * Are people 'getting it'?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

MARCH 3, 2010

Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 15, 2010

Sadly, it isn't and it's a much harder sell to big brands in my opinion (“What, we really have to communicate with our customers?&# ). I think your point about being involved in the community is the toughest for companies to put their arms around. Making progress, but still a long way to go.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 23, 2010

It's good to know that different people from different parts of the globe can exchange opinions on certain topics like this one. This is really really helpful, especially for an aspiring blogger like me. It is definitely nice to meet new friends on a blog site. It's simply amazing how technologies nowadays connect people.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 22, 2010

Most B2B companies have fewer customers, so the opinions of each are magnified. Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. I can tell you, we help our clients achieve results for a fraction of the cost of a PPC campaign, or a website redesign, or a direct mail piece.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 14, 2010

Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. " /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. First: your analysis would have been better had you added the caveat that your list is strictly your opinion and not a formal methodology that allowed a true apples to apples comparison. In control. In control.

Social Media 157

Social Media Media Paid Content Work Management 157

SnapApp

MARCH 21, 2018

The old marketing funnel — the one that stops at the sale — overlooks the importance of product reviews, word of mouth, and referrals. . . In the video below, I'll walk you through the four core steps of setting up a profitable PPC campaign: . . Here’s a better way of looking at your entire funnel: . Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Convince & Convert

SEPTEMBER 20, 2010

41% provide opinions about products/services. I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. RT @jaybaer: You’re Invited to the Socialpalooza [link] (best Webinar series of the year) [link] Sarah Hartshorn You’re Invited to the Socialpalooza.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

AUGUST 31, 2010

link] if you have an opinion. As a consequence of your post, I wondered aloud on our own blog what would happen if Twitter simply increased its character limit. Would that change the nature of the engagements? The post is here. Thanks for starting an enlightening conversation. link] bethharte Thanks for the shout out Jay.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 9, 2010

In real life, we trust a chosen few, while we consider the opinion of others. The others may “break through&# into the trusted circle by action and consistency; but until then we only trust the opinion of those that have earned our trust. Why would this be any different online?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

FEBRUARY 25, 2010

link] [link] Weintraub Adv RT @TopsyRT: Do You Know Your Customers Enough to be a Social Media Hit? link] [link] Richard Thomas Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 9, 2010

If you don't ship nationally and internationally, in my opinion you're probably better off concentrating on Facebook (and/or a niche network, if available). If you don't ship nationally and internationally, in my opinion you're probably better off concentrating on Facebook (and/or a niche network, if available).

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

APRIL 8, 2010

A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). In terms of it being a poor device for content creation, I'm still on the fence.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. They typically ask for at least a name and email address.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. And whereas Facebook is the site du jour for posting personal pics and other gobbledy-gook, Twitter is, in my opinion, a better mobile tool for getting/giving information. I love Twitter.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. They typically ask for at least a name and email address.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 21, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

In my opinion Google enhances visibility of Facebook pages and makes companies money. After all, it is a social network aimed at connecting and that will never change I would guess, but sometimes, I need to go to an expert to read their opinions or thoughts and thats why the blog or the personal website will never die.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

In my opinion Google enhances visibility of Facebook pages and makes companies money. After all, it is a social network aimed at connecting and that will never change I would guess, but sometimes, I need to go to an expert to read their opinions or thoughts and thats why the blog or the personal website will never die.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Customer Relationship Management (CRM). A CRM can help you stay organized while storing all your company’s data on its interactions with customers. Hubspot is great for any company new to using a CRM.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Convince & Convert

APRIL 7, 2010

But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. This adds a lot more value in my opinion that static “I'm @ [place]&# style updates.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

And, as far as I can figure, the easiest way to identify people who like to give their opinions for the sake of giving their opinions is to look at those who blog, tweet, use Facebook or leverage any other social media channel to share their thoughts. You certainly covered some great reasons to that point.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 20, 2010

Or perhaps it’s the process of forming an evaluation by discerning and comparing the options at hand and then forming an opinion objectively and wisely. Critical Thought, a Prelude to Sound Judgment “Sound&# judgment is the capacity to assess situations and circumstances shrewdly and to draw appropriate conclusions.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. We have the option to watch, listen, join conversations, give our opinions and make real friends. And socia media also gives us power over brands in ways we’ve never enjoyed.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Online Marketing Institute

OCTOBER 31, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Perception of all ideas being leveled and equal, diminishing the power of the opinion of the highest paid executives opinion or the opinion of an “expert&# and 2.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122