Why Transparency Matters and How Not To Be Afraid Of It
BenchmarkONE
AUGUST 20, 2020
Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S. The Value of Transparency.
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