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Why Transparency Matters and How Not To Be Afraid Of It

BenchmarkONE

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S. The Value of Transparency.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

A customer relationship management (CRM) system is essential to any business. Marketing Automation Tools. Marketing automation tools are the mecca for marketers. They assist with improving personalization, executing email marketing, social media publishing, and more. Image: Insightly.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. One of the most common errors buyers make is not reading the terms of service (TOS) before buying. What is a CRM? CRM tools can streamline major business processes like customer support, marketing campaigns, and lead management for sales teams.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

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What is Upselling and How Marketing Automation Can Help You Use It

BenchmarkONE

Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer a more advanced product, service, feature, or upgrade. By offering customers additional products or services, you can increase the amount they spend per transaction. Get Creative.

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Why Companies Don’t Adopt Marketing Automation, and How GreenRope Can Help

GreenRope

Why Companies Don't Adopt Marketing Automation and How GreenRope Can Help. Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms.