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Salesforce Marketing Cloud
JULY 10, 2023
Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time. What is a knowledge base article?
Spiralytics
APRIL 25, 2024
This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.
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TrustRadius Marketing
OCTOBER 23, 2022
The hardest part of choosing a CRM is knowing what to look for and consider. Companies often forget about team input, review sentiment, and research the vendor’s reputation. What is a CRM? CRM tools can streamline major business processes like customer support, marketing campaigns, and lead management for sales teams.
Salesforce Marketing Cloud
JULY 19, 2023
Beyond answering common questions, these chatbots can greet your customers, serve up knowledge base articles, guide them through common business processes, can send out a field technician for field requests, and can route more complex questions to the right person. This is especially true when the AI pulls from CRM data and knowledge.
Martech
JANUARY 24, 2024
Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024. Why we care.
Biznology
NOVEMBER 16, 2020
With the right CRM solution, you know customers’ location, previous purchases, communication preferences, loyalty status, or support inquiries. A CRM system helps you close the customer service gap. That is where, again, integrating your customer support tools with a CRM system can help. Measure Customer Sentiment.
Salesforce Marketing Cloud
JANUARY 23, 2024
They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Now think about what you’ll lose and have to deal with if those individuals leave your company. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?
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