Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Buzzvil analyzed the 5.4

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. G Suite (Gmail, Calendar, Hangouts, Google Drive, Sheets, Docs, etc.). What Is Different about SaaS Marketing? Book My Free SaaS Marketing Consultation. What Is SaaS? Top 12 SaaS Growth Strategies.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Why You Need to Focus on Video Marketing in 2018. Why is this important?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Directive Agency

JULY 26, 2017

Digital marketing has been run in silos since the beginning of time. Compartmentalizing your marketing efforts seems like a logical first step, but when your campaigns, activities, and teams don’t talk to each other, you risk jeopardizing results in the process. Your B2B marketing plan should mimic how customer shop.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Follow him on Twitter and Google+. How can you manage risk in your content marketing? Cyrus Shepard is Senior Content Astonaut for Moz.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Heinz Marketing

MAY 7, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode: Marketing Operations Exposed! Current focus: Marketing data story from impression to closed deals. It is a beautiful day.

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. 61% percent of businesses say that lead generation is their biggest marketing challeng e.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Optinmonster

NOVEMBER 15, 2022

This makes lead magnets one of the most important parts of your content marketing strategy. As a marketer, it’s your job to give them a compelling reason to do so. Note: if you need clarification on why email is the best way to market to anyone online, check out our complete beginner’s guide to email marketing here.).

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. What Is Content Marketing?

Paid Content 93

Paid Content Content Marketing Top of Funnel Planning 93

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? Modern consumers are savvy.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112