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The 10 Best Webinar and Webcasting Tools

Webbiquity

Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. Customers reported a range of issues with performance, ease of use, and support. GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options.

Webcast 363
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5 essential tips to clearly define your ideal target market

Tomorrow People

CRM platforms. Some companies have multiple offerings aimed at only one segment (undifferentiated marketing), but others have separate segments for each offering (differentiated marketing). For this to happen, you should base your decisions on data that comes from a diverse range of sources. Google Analytics. Sales feedback.

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How Allied Beverage is transforming customer experience

Martech

Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. That’s because the wide range of B2B customers require individualized service, but increasingly want to manage their supply with self-service. Salesforce Sales Cloud would be installed as a CRM. Transformation at scale.

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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

These errors can range from product-market fit misfires to marketing strategy and post-launch mistakes. Customer relationship management (CRM) can track client engagement and assist with sales and marketing goals. With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them.

Startups 253
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What is marketing automation and how can it help B2B marketers?

Martech

How vendors differentiate on capabilities. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features. Native CRM integration.

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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

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Top 10 Ways B2B CRM Strategies Assist Marketing & Sales

Valasys

In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. How Integrated & Optimized B2B CRM Strategies Benefits Businesses.