Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Customer Experience Matrix

JANUARY 18, 2007

Somehow a paper published in 2005 by IBM’s financial services CRM group, “Creating a 20/20 customer experience: From customers to advocates,” recently found its way to my desk. The paper starts out by defining the feelings a customer can have about a bank, ranging from antagonist to advocate. Click here here for a copy.)

Paper 120

Paper Work Management Marketing Management SIC 120

SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. Your B2B data provides valuable insights into target industries, companies, and decision-makers, enabling marketers to identify and reach their ideal customers. More data, more credits, and more customer service.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Allocadia

APRIL 16, 2019

And while many people first think about Marketing Automation and CRM when MarTech comes to mind, there are almost 4,000 marketing technologies available (as made famous by Scott Brinker). ISO, NAICS and SIC are standards that are widely used and should be seriously considered. If you’re using the same lists and values (e.g.

SIC 40

SIC Planning Paid Search Agency Work Management 40

markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Zoominfo

NOVEMBER 5, 2020

A time where our customers are less reliant on heroic outlier performances, and more grounded in a scalable, predictable approach fueled by data-driven enablement, orchestration, and execution. Their customers include Fedex, iHeartMedia, Staples, Snowflake, GroupOn, Nokia, and Seagate. These problems (and many others) are Just.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Biznology

AUGUST 19, 2015

This is closely followed by branding and customer engagement. At the end of most trade shows, a large number of booth visitor’s badges have been scanned, and some information may even have been recorded in a CRM system (or other method) to record potential leads. We all know this! Don’t Spin Your Wheels.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Zoominfo

NOVEMBER 5, 2020

A time where our customers are less reliant on heroic outlier performances, and more grounded in a scalable, predictable approach fueled by data-driven enablement, orchestration, and execution. Their customers include Fedex, iHeartMedia, Staples, Snowflake, GroupOn, Nokia, and Seagate. These problems (and many others) are Just.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

SalesIntel

APRIL 22, 2022

You should first look at your internal data, rely on prior experience, and even check into any closed-won accounts in the CRM. It assists you in both researching your target customer and locating similar organizations. What are common behaviors among your customers? All Data You Need in One Place. Firmographics. Technographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

SalesIntel

APRIL 22, 2022

You should first look at your internal data, rely on prior experience, and even check into any closed-won accounts in the CRM. It assists you in both researching your target customer and locating similar organizations. What are common behaviors among your customers? All Data You Need in One Place. Firmographics. Technographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

Online Marketing Institute

JULY 31, 2009

Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Choozle

JANUARY 20, 2020

As buyers expect more of their B2B buying experiences, marketers are looking to maximize the customer journey. B2B marketers look for the same “single view of the customer” that B2C marketers create. Plus, they are equally overwhelmed by the number of channels and tactics to reach their customers. The B2B Customer Journey.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Biznology

AUGUST 24, 2016

Most B2B marketers rely on customer data from third party suppliers. If you are going for customer acquisition, your data needs will be different from retention goals. Most companies are targeting a variety of audience segments, based on such variables as customer product needs and customer profitability. Special selects.

Marketing Management 80

Marketing Management Vendors SIC B2B 80