5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention
Spiralytics
APRIL 25, 2024
Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.
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