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LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

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In this data-backed guide, we’ll cover: The most popular CTAs on LinkedIn The most effective CTAs on LinkedIn Good CTR for LinkedIn ads The average CPC for LinkedIn ads The average conversion rate for LinkedIn. The highest CTR doesn’t always translate into the lowest CPC, so you’ll have to look at your own budget.

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More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

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Common CTAs on LinkedIn and Facebook include: Download now Learn more Sign up Request demo What we found: lead gen vs. brand awareness campaign results Before we dive into how CTAs performed on Facebook and LinkedIn pre- and post-April 2022, let’s take a step back and summarize our benchmark report’s overarching narrative.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. How to look at the data.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. How to look at the data.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Common tool used: Marketo. . #4: Chris Schaefer.

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LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.” Among the most commonly used marketing objectives are: Website visits (for news announcements and blog posts) Lead generation Website conversions LinkedIn Lead Gen forms work well for eBook downloads.

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Facebook Ads Benchmarks: Optimize Your Facebook Spend

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We’ll cover: The most popular CTAs on Facebook What is a good CTR for Facebook ads? I’m not telling you that every B2B SaaS company in this industry gets $X CPC or CPL. While “Learn More” was the most popular, it didn’t have the highest CTR of the three—and it saw the highest CPL by a wide margin. Average CPL: $224.77