Remove CPL Remove CTR Remove Lead Gen Remove Paid Social Agency
article thumbnail

More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

Metadata

We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. CPO N/A $21,378.29

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. platform ran in 2020 to find paid social media benchmarks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. platform ran in 2020 to find paid social media benchmarks.

article thumbnail

Facebook Ads Benchmarks: Optimize Your Facebook Spend

Metadata

We’ll cover: The most popular CTAs on Facebook What is a good CTR for Facebook ads? I’m not telling you that every B2B SaaS company in this industry gets $X CPC or CPL. We always suggest you take these Facebook paid social benchmarks as a single data point to support a larger story. Facebook for B2B?

article thumbnail

The B2B Paid Advertising Playbook: Strategies for Getting the Most for Your Ad Dollars

New North

This is where B2B paid advertising comes into play — your secret weapon for reaching decision-makers and driving real business growth. Digital marketing plays a crucial role in B2B strategies by enhancing your company’s online presence, targeting the right audience, and utilizing diverse channels to create effective campaigns.

article thumbnail

Why 46 Percent of LinkedIn Ads Fail

The Point

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). Security companies do this all the time with so-called “threat reports.” here: [link].

Linkedin 130