How to Increase Your Conversions: Campaign Optimization Tips for the CPC Model
NOVEMBER 17, 2018
In the CPC advertising model, maximizing ROI and generating conversions is done by decreasing the cost-per-click and increasing conversion rate. Keep scrolling to learn our best practices for guiding your ad campaigns to this CPC sweet spot. Trade broad keywords for long-tail keywords. Long-tail keywords produce cost-effective bids and targeted audiences. Cost-effective conversions are often the number one goal when it comes to digital advertising.