Remove long-tail spot
article thumbnail

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. For advertisers who were in the top spots, they need to be prepared to see an increase in the cost-per-click (CPC). Recommendations for Search Engine Marketers.

article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Taking up the first organic spot for your target keyword is not enough anymore. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines. Work together to achieve SERP domination. Udemy has clearly figured this out. Which keywords are the most profitable?

PPC 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

50,000: Invest in long-tail keyword paid search campaigns. Surfacing the most relevant content tailored to that particular user on our website, email, and social media advertising would go a long way to improving engagement. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content.

article thumbnail

What is PPC? A Guide to the Basics

QuanticMind

Instead, every time a search is initiated, Google will draw up a pool of ads that then become subject to an Ad Auction, an entirely automated process that determines who will claim the top spots on the SERPs. Secondly, ensure your landing pages are targeted.

PPC 40
article thumbnail

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Let’s get right to them.

SERP 40
article thumbnail

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Let’s get right to them.

SERP 40
article thumbnail

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for B2C retailers and $1.93 for B2C lead generators.