Remove keyword long-tail spot
article thumbnail

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. It’s an excellent opportunity to invest more in SEO tactics and explore more strategic ways to boost keyword rankings. Identify priority keywords. Keep a close watch on these keywords and adjust as necessary.

article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is PPC? A Guide to the Basics

QuanticMind

This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. This is where you set up your bids on the keywords you want to trigger an ad display.

PPC 40
article thumbnail

Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

1,000: Invest in keyword research tools like SEMrush. 50,000: Invest in long-tail keyword paid search campaigns. Surfacing the most relevant content tailored to that particular user on our website, email, and social media advertising would go a long way to improving engagement. , asks @derekflanz.

article thumbnail

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Two percent!

SERP 40
article thumbnail

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Two percent!

SERP 40
article thumbnail

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. Keep the keyword theme consistent across the two sets.