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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It? deliverability rate.

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Don’t Build It, Yet: How Content Can Validate Your Next Product Idea

Animalz blog

Content-led product is an approach we’ve pioneered at our startup Parabol , in which teams use content to validate new markets and product ideas. Content Is the Leanest Product Without building anything, content-led product helps you validate ideas and organic traffic potential. What Is Content-Led Product?

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27% of Marketers Say ‘Bad Data’ Costs Them 10% or More in Lost Revenue Annually

KoMarketing Associates

Validity recently published “The State of CRM Data Management” report, and statistics indicated that 27% of marketers report that bad data costs them 10% or more in lost revenue annually. Almost half of respondents could not estimate how bad data impacts their organization’s revenue.

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Top Email Validation Tools and How to Leverage Them

SmartBug Media

That’s right—in order to be effective with email marketing, you have to know who you’re sending to and ensure the emails are, in fact, valid. With the help of email validation tools, you’ll be able to rest assured knowing that your contacts have verified email addresses. Best-Bet Email Validation Tools. NeverBounce.

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Top 3 Tips on How to Validate, Calibrate Marketing Automation

ViewPoint

The problem is that the scoring algorithms are infrequently validated or calibrated. You already know how many inquiries or deals you get per 1,000 emails, but do you know the opportunity cost of using email only? Just measure the benefit of human touch against the incremental cost. There are many more, of course.)

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Finding the Right Platform for Cost-Effective Customer Acquisition

SmartBug Media

What Is Customer Acquisition Cost? Customer acquisition cost is the total amount a business spends to acquire new customers. This includes up-front costs, such as pay-per-click (PPC) ads, and ongoing efforts such as email campaigns. Where do they go for third party validation?

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window.