article thumbnail

(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. More is not necessarily better when it comes to analytics, despite the availability of free or low-cost marketing analytics tools. That can increase the ROI from content marketing.

Analytics 117
article thumbnail

List Of Best 5 Database Cleansing Tools To Know In 2021

Only B2B

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. . As we mentioned data is the blood of any business, if the data is poor or left outdated it may cost you a lot. . 4 ZeroBounce – Email Validation Tool .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

I think we can safely say her predictive insight has been thoroughly validated. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. One step is to de-couple technical approval and financial approval for apps used by individuals and teams. Who is… The Shadow?

article thumbnail

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Marketers know the real value of KPIs for demand generation, like average deal size, funnel conversion rates and cost per lead. Problem #4: Lead Quality Ignorance.

article thumbnail

Did Somebody Ask About Data Quality?

DealSignal

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. The high cost of bad data. Neither the analysts nor any of the attendees broached these topics. Such accuracy should not be acceptable to your sales and marketing teams.

article thumbnail

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Marketers know the real value of KPIs for demand generation, like average deal size, funnel conversion rates and cost per lead. Problem #4: Lead Quality Ignorance.

article thumbnail

10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

Why validate SEO best practices with data? We can elevate our SEO game individually and collectively by testing and validating best practices with research. Failing to validate best practices is a liability for SEO practitioners and shows an unwillingness to challenge assumptions. I’ll share how I did it below.