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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Or is there a systematic way to get KOLs to promote your company, products, and services that delivers predictable return on investment? Opinions vary on what makes key opinion leaders distinct from influencers.

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The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Onboarding.

Loyalty 279
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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Improved Products and Services: Customer data provides valuable insights into customer needs, pain points, and preferences.

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The Power of Influence: Leveraging Social Proof to Boost Engagement

Outgrow

It convinces users to purchase a product or subscribe to a service. It can used to gain valuable insights into how your product or service is impacting real customers. According to a study by Referral Rock 4 , 70% of people trust “consumer opinions posted online,” even if done anonymously.

Outgrow 52
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10 Companies You Need To Study if You Want To Build a Category

Metadata

Why study Gong: They found a way to arm sales leaders with insights through machine analysis of sales calls, and proved how a “reality” view of sales (without opinion) is possible. Why study Asana: They found a way to enable teamwork without email, helping teams manage projects and tasks with transparency. Zendesk- “Helpdesk Software”.

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The Employee Engagement Strategies Your Workplace Needs

EveryoneSocial

A key driver for employee engagement is ensuring that all members of a team are able to share opinions and have their voices heard. Leaders shouldn’t be just taking the word from their direct reports and managers — everyone needs to feel able to share opinions. We like to call this “ knowledge sharing.”.

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure.