nDash

NOVEMBER 3, 2021

SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Social Media Posts. Stats : What emails have performed the best for your brand?

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. As readers become accustomed to the short, quick, colorful methodologies associated with Social Media messaging such as Twitter, the white paper medium must evolve from its stark, black and white past to engage this new and savvier online audience. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. Copywriter.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

SmartBug Media

JUNE 3, 2020

Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. After my news gig, I moved to the copywriting world in 2013 and have continued interviewing people since then. and the SME says something interesting at 3:27 p.m.

SME 90

SME Tips Copywriting Case Studies 90

SmartBug Media

APRIL 12, 2019

, corporate training, real estate software, genetic data analysis, and end-of-life IT asset handling, I’ve had plenty of moments when panic set in and I wondered if I was cut out for the copywriting industry. Here are six of my go-to tips: Tip 1: Do an SME Interview. Slowly but surely, you’ll become the SME! Tip 6: Be Human.

SME 80

SME Paper Content Copywriting 80

BOP Design

JUNE 24, 2019

The Difference Between Copywriting & Content Marketing. First, let’s address the difference between copywriting and content marketing. Copywriting is creating marketing text that explains a particular topic. The primary goal of copywriting is to clearly explain features, benefits, and advantages. Editorial calendar.

Paid Content 82

Paid Content Cost Work Management Planning 82

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

Ambal's Amusings

SEPTEMBER 3, 2009

Bob Bly's CopyWriting Blog. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. I recently wrote a white paper designed to encourage small business owners to start incorporating social media in their companies.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

SmartBug Media

JULY 16, 2019

Inevitably, you will need to conduct some research and maybe even seek out the help of SMEs within your organization. SME interviews are great for not only tackling the topic at hand, but for writing future content. Even with a decent knowledge of your technical product, topics may come up that go beyond your limited expertise.

Creativity 65

Creativity SME Thought Leadership Buyer Personas 65

Content Standard

AUGUST 9, 2023

Some use cases include: Content planning Generative AI can analyze text from source material, such as blog posts, books, social media posts, or conversations, to identify common or related themes and topics. Scale SME content – Create evergreen SME content like webinars, podcasts, and demo videos.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

DivvyHQ

JUNE 8, 2021

Want to be a leader in your industry? One way to do that is by sharing educational content on topics that matter to your followers. This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority. Here's how from guest contributor Jori Hamilton.

Education 138

Education Brand Identity Branding Ad Building 138

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Develop lasting relationships with top-quality copywriters and they’ll become one of your most valuable assets. Limited budget?

Paid Content 106

Paid Content SME Product Tips 106

Directive Agency

JULY 26, 2016

I’m passionate about search, social media, and Schema Markup! Check out the SEO company online in social media, and in Google searches. President, Return On Now: SEO, SEM, Content Marketing, Social Media, Public Speaking, Business Coaching, Blogging. Co-founder of Orbit Media (@orbiteers), marketing speaker and author.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76