Remove Copywriting Remove Media Remove SME Remove Stats
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Why Authentic Marketing Moves the Needle And How Content from SMEs Helps Achieve It

The Mx Group

, but in the meantime, here’s the heart of my advice: Follow through for your SMEs in five key ways, and they’ll follow through with the results you’ve been waiting for. 5 ways to make content from SMEs successful: Give them a reality check. Share the low engagement stats for your current content. Give them inspiration.

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How Much Should You Pay Freelance Writers?

nDash

Content briefs : The more information you can include upfront—including stats, talking points, and sources—the less you’ll need to rely on a subject matter expert. Stats : What emails have performed the best for your brand? If you can share some stats with the writer, it’ll help them craft an email that drives results.

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What Types of Freelancers Do I Need for My Content Creation?

ClearVoice

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. Copywriter.

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How to Create Engaging Content for Technical or "Boring" Industries

SmartBug Media

, corporate training, real estate software, genetic data analysis, and end-of-life IT asset handling, I’ve had plenty of moments when panic set in and I wondered if I was cut out for the copywriting industry. Here are six of my go-to tips: Tip 1: Do an SME Interview. Slowly but surely, you’ll become the SME! Tip 6: Be Human.

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Some use cases include: Content planning Generative AI can analyze text from source material, such as blog posts, books, social media posts, or conversations, to identify common or related themes and topics. Scale SME content – Create evergreen SME content like webinars, podcasts, and demo videos.