SmartBug Media

JANUARY 25, 2023

Let’s talk about why writing for different buyer personas is important and top considerations to keep in mind before you put pen to paper fingers to keys. Speaking of interviews, your initial persona interviews should inform more than just your strategy—they should inform your copywriting and content as well.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

SmartBug Media

APRIL 12, 2019

, corporate training, real estate software, genetic data analysis, and end-of-life IT asset handling, I’ve had plenty of moments when panic set in and I wondered if I was cut out for the copywriting industry. Here are six of my go-to tips: Tip 1: Do an SME Interview. Slowly but surely, you’ll become the SME!

SME 80

SME Paper Content Copywriting 80

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's CopyWriting Blog. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100