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What is a copywriter and do you need one?

Integrated B2B

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. Need a fresh-eye?

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Some use cases include: Content planning Generative AI can analyze text from source material, such as blog posts, books, social media posts, or conversations, to identify common or related themes and topics. Publishing the information they generate whole cloth can expose you to copyright, trademark, or patent infringements.