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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

Advantages of Public Generative AI Tools Fast and inexpensive way to create content: Public AI tools like Bard and ChatGPT provide a convenient and cost-effective method for generating content. First, because models may have been trained on others’ copyrighted material.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. The origin and originality of content.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. What can communications teams do with AI?

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6 Things All SMB Websites Need to Succeed

Sharpspring

So, how can you make sure that your small business’s site is effective? A clear brand identity helps, but you should also include some basic Internet “credentials”: About Us page(s) that include your mission, team members, and board of directors, if applicable. Copyright and trademark details. Copyright and trademark details.

SMB 63
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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

We discuss issues and trends in modern web technologies that help your organization achieve more with less. This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support.

Web 2.0 100
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Digital Asset Management in the Martech Cocktail

chiefmartech

A DAM by itself has limited usefulness: those assets have to be pushed out and used by different technologies in a wealth of ways for all this effort to benefit your organization. What works for one organization might not work for yours, much like one person prefers a martini and someone else will prefer a negroni.

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The Best Email Deliverability Guide Ever

Act-On

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information.