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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed. Get your copy of The New Rules of Marketing & PR on Amazon. Congrats David!

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

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We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

If you’re advertising an automotive dealership, why not create a direct mail piece shaped like a car? Don’t forget to check the rules on mailing abnormally-shaped direct mail pieces with the post office before committing to die-cuts; your postage rates will probably be different than mailing a traditional postcard. .

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We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

If you’re advertising an automotive dealership, why not create a direct mail piece shaped like a car? Don’t forget to check the rules on mailing abnormally-shaped direct mail pieces with the post office before committing to die-cuts; your postage rates will probably be different than mailing a traditional postcard. .

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B2B Lead Generation Blog: Lead generation and the number

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Wolf argues, "The real asset for marketing managers is numbers. the ones we help generate with targeted, addressable marketing campaigns."

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0