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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

45 percent of marketers have said that AI for content creation has had the most positive impact on customer experience (CX) within their organization, with 41 percent having pointed to content management systems (CMS), and 38 percent having noted customer relationship management (CRM) systems — three of numerous findings of interest to B2B marketers (..)

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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

Organizations can focus on the data they already know and trust, and, most importantly, own — helping avoid the numerous pitfalls of copyright, toxicity, and unpredictability that so often undercut a generative AI deployment’s reliability,” said Silvio Savarese, Salesforce’s chief scientist leading its AI research team.

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B2B Lead Generation Blog: E-book: Why Naked CRM Doesnt Work

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. One of my most read blog posts in 2005 asked " Why dont sales people update the CRM and what can be done about it?

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address? What are some tips to improve event marketing?

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.

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B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This dilemma has led me to think about how trigger events are related to one of the basic laws of physics. Trigger events matter for two key reasons.

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.