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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Ways to Set out Account-Based marketing to optimize Sales Conversions : ABM has always been beheld under the purview of sales & marketing. Moreover, the converse is also true that executing a successful ABM program unifies the efforts of sales & marketing teams. Assimilate the intent Data for Targeting : .

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Tracking the researching habits of the buyer personas & diving them into several clusters on the basis of their demographic, technographic, firmographic, fit-data, psychographic, cookie-data, intent data as well as on the basis of their past browsing history & buying preferences, helps the marketers run hyper-personalized campaigns for them.

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How to Optimize the Cost of B2B Marketing

Valasys

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

Real-time personalization helps develop an excellent environment for lead acquisition, nurturing and finally lead conversions in the form of sales closures. Care should be taken that the forms designed for participation in virtual event marketing are in congruence with the latest data protection regulations. Streamline the Sales Cycle.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Read more on How is Omnichannel Remarketing Effective in Accelerating Conversions.

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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent. Lead Nurturing: .