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Focus on Content in B2B Marketing

Industrial Marketing Today

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing? Copyright © 2010 Tiecas, Inc.

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. What is it? of Tiecas, Inc.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You can’t surround the conversation with value and branding. Dale Underwood of B2B Conversions Now has a step-by-step procedure for this on his blog. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. If not, what’s stopping you ?

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The most simplistic approach to evaluating customer engagement is to measure conversion rates. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Watts and Volt-Amps: Powerful Confusion American Power Conversion (APC).

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Copyright © 2010 Tiecas, Inc. However, they do have a strong influence.

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