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SmartBrief - Marketing
SEPTEMBER 18, 2023
Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. However, the BRB does help mitigate against that, and conversion rates on Amazon are far higher than on a website. Have no fear.
QuanticMind
MAY 11, 2018
Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.
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QuanticMind
NOVEMBER 1, 2018
For example, if my conversion rates are better on Thursday afternoon than on Wednesday afternoon, am I using that information to my advantage? No matter how basic or complex your PPC program is, you’ll have all the tools you need to work through and discover your wasted ad spend. Then create an ROAS column (Revenue/Cost).
Single Grain
MAY 2, 2023
PPC campaigns are highly successful, attracting and converting more leads than most other digital marketing tactics. On average, businesses make $2 for every $1 spent on PPC advertising. But adding automation to an existing strategy will help you amp up your ROAS even more. Work With Us What Is PPC Automation?
Go Beyond SEO
AUGUST 31, 2018
If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.
Go Beyond SEO
AUGUST 31, 2018
If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.
Go Beyond SEO
AUGUST 31, 2018
If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.
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