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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 100
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Intent Data: A Game-Changer for B2B Event Marketing

Only B2B

Companies that use intent data to target their event marketing efforts experience a 68% increase in event attendance rates compared to those who do not utilize intent data (Source: Bizzabo ). These statistics highlight the substantial impact of intent data on enhancing pre-event planning outcomes.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Identify the relevant data and statistics to accurately measure your marketing success or you’ll miss the opportunity for improvement and growth. Customer Acquisition Cost (CAC). The CAC looks at how much it costs to convert a lead into a customer. Reduce the time to payback CAC to lower the lost CAC from churned customers.

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The Power of Personalization in Database Marketing

Only B2B

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. It goes beyond basic customization and aims to create highly relevant and personalized experiences that resonate with customers on a deeper level.

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How Are Marketers Capitalizing on Content Personalization? [Interview]

KoMarketing Associates

Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies. Note: these stats apply to all the respondents in the survey, but there was no statistically significant difference in responses between B2B and B2C respondents.]”.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

A first-party data strategy gathers consumer information to develop a personalized experience that satisfies customer needs and preferences while boosting marketing efforts. Think of it like directly approaching your customers and asking them what they prefer to see when visiting your website.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

A first-party data strategy gathers consumer information to develop a personalized experience that satisfies customer needs and preferences while boosting marketing efforts. Think of it like directly approaching your customers and asking them what they prefer to see when visiting your website.