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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution. Just because two data points appear to be correlate doesn't mean that what they represent is valuable. What if everything goes right? What if everything goes wrong?

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Digital learning and the invisible Digital Divide

Biznology

As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them. Furthermore, there is a certain correlation between simplicity and value.

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Getting Smarter with SERPs - Whiteboard Friday

Moz

Now I know there's this contingent of SEOs who say you shouldn't look at your search rankings. We know that this works better because it correlates more with local search traffic than does the centroid search. Quality is just part of our culture here. Of course, there are other ways we could go about this.

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4 Skills for Marketing Professionals Every Firm Needs to Grow

Hinge Marketing

In professional services, business growth is closely correlated to the composition of marketing skills within a firm. Results from the Hinge Research Institute’s 2016 High Growth Survey point to identifiable differences in the way high-growth firms market their services. The table below illustrates my point.

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How to Build An Employee Communications Strategy That Unifies Your Team

EveryoneSocial

This wasn’t a sharp correlation necessarily, but no doubt part and parcel of the general oversight occurring at the time. All that has changed in the past decade however, and every one of these components is contingent upon social media, blurring the distinction between internal and external marketing.

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What should I do about Marketing? A Recession Guide for CEO’s

GrowPowerful

As such, we’ve prepared a list of considerations and contingencies that we hope helps CEOs, investors and leaders alike figure out the tough stuff before it gets figured out for you. The speed of sale always correlates with the company’s desperation to exit. As a CEO, pressure is coming from all sides.

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15 Scenarios When to Pay Freelance Writers Higher Rates

ClearVoice

While these prices run the gamut of freelance pay rates, it’s missing one thing: factoring in additional services or contingencies. Average Per Hour Pay Rate. 47% charge $35 – $50 per hour. 32% charge $15 – $40 per hour. 16% charge $50 – $100 per hour. 5% charge $100+ per hour.