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Auseh Britt on Navigating the Return of Events

Oktopost

Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Stay in the Loop.

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A Content Marketer’s Guide to Designing Efficient Workflows

Contently

What’s more, they enable you to solidify and document content workflows , giving full transparency into the processes needed to get projects from ideation to distribution. You can even add this contingent review to a workflow template if it’s a repeatable task to save time on future deliverables. Document your workflow.

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Choosing an Event Tech Vendor? Look for Transparency

Attendify

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. Now transparency’s a vague term, so let’s boil it down a bit. How to gauge vendor transparency. Event professionals learn early on to come up with contingency plans in case things go south.

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How to think about budgeting for the marketing tech stack

Martech

For instance, due to transparency requirements, publicly traded companies need to have budgets nailed down much more so than other organizations (or at least that’s how it seems to me; financial folks, chime in if I’m mistaken). One strategy is to identify three or so vendors and ask for ballpark quotes during budget planning season.

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Are Your Internal Comms Doing Enough for Your Brand?

Contently

Do you have a contingency plan if a new initiative goes off the rails? Increase transparency between the C-suite and employees. Resist the temptation to make your internal content flashy and funnel everything through your marketing or editorial team, the same way you would a blog post. When in doubt, go evergreen.

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Prepare your B2B web store for 2023 holiday shopping

Sana Commerce

– Reducing stress for internal teams You may have heard the saying: “Failing to plan is planning to fail.” We can keep the internal team’s stress levels down by planning ahead to avoid order errors, stockouts, or customer disappointment. Watch the 5-step plan.

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Are Your Internal Comms Doing Enough for Your Brand?

Contently

Do you have a contingency plan if a new initiative goes off the rails? Increase transparency between the C-suite and employees. Resist the temptation to make your internal content flashy and funnel everything through your marketing or editorial team, the same way you would a blog post. When in doubt, go evergreen.