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Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023

Top Rank Marketing

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

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Should Your Content Be an Infographic?

Brandpoint

At this point, consider converting your content into an infographic. Infographics encompass many styles to get ideas across, combining fascinating data and statistics with eye-pleasing design, as explained by Val Turgeon in this article on the Brandpoint blog. What is an infographic?

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Demand Science Group Acquires Cobena and Adds to Executive Team as it Enters Next Level of Market Growth

PureB2B

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

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Trusted Content Marketing Metrics to Get Leadership Buy-In

Content Standard

Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. A new report shows that content budgets at major companies are seeing significant growth as those brands realize the importance of content to their overall marketing goals.

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DemandScience Group Acquires Cobena and Adds to Executive Team as it Enters Next Level of Market Growth

PureB2B

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

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Don’t Fear Chatbots If You Have a Rich Content Strategy

Content Marketing Institute

NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. Chatbot tech shouldn’t spook #content marketers who have a good handle on their audience’s tasks. NozUrbina Click To Tweet.

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Hero Content: Include These 5 Things to Make an Impact

Content4Demand

Then, use a third-party tool or platform to val idate what you’re hearing. You don’t want internal biases and experiences to cloud what’s really happening in the broader market. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU.