Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

OCTOBER 2, 2017

If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Personalization Content Marketing 277

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

ClearVoice

AUGUST 16, 2023

Enter the unsung hero: content marketing. For personal finance magnates, it’s not just about brand visibility. Dive in as we decode the nuances of content marketing in personal finance education, highlighting its advantages and potential challenges.

Personalization 96

Personalization Content Marketing Planning Work Management 96

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How is this done? It starts with buyer personas. One powerful feature is the Smart CTA tool.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

KoMarketing Associates

JANUARY 5, 2022

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. Furthermore, most respondents (50%) said that their organization has made personalization a company-wide strategic initiative.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Looking to up-level your content marketing and drive more leads?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Litmus

MAY 16, 2022

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). There are plenty of questions people have about automating content.

Marketing Automation Services 77

Marketing Automation Services Marketing Automation Automation Personalization 77

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Personalization Content Marketing 110

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. That’s personal. Because they’re direct.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Marketing & Strategy Personalization Content Marketing 145

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

ClearVoice

APRIL 9, 2024

What is Content Personalization? Content personalization is developing and delivering targeted content to specific groups within your wider audience, typically using demographic, behavioral, and socioeconomic data. How to Personalize Your Content An easy place to begin is with segmentation.

Personalization 52

Personalization Top of Funnel Account Based Marketing Content 52

Content Marketing Institute

SEPTEMBER 27, 2021

Conferences – in person or virtual – can present great opportunities to network. Continue reading → The post Content Marketers Share Their Best Networking Tips for In-Person and Virtual Events appeared first on Content Marketing Institute. But it doesn’t come naturally to many.

Network Marketing 135

Network Marketing Personalization Tips Content Marketing 135

Biznology

OCTOBER 4, 2018

Personalization is one of my personal hobby horses. There are some useful forms of personalization, such as showing, “Hi Mike” at the top of page, or automatically filling in fields of a form. The question for you, in either case, is what you know about your content. Maybe you have a registration capability.

SIC 139

SIC Personalization Content Marketing Content 139

KoMarketing Associates

APRIL 5, 2023

Semrush recently released “The State of Content Marketing” global report for 2023, and statistics suggested that the majority of content marketers who consider themselves to be “very successful” (80%) have a documented content marketing strategy.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Marketing Insider Group

MAY 13, 2021

Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Why Personal Branding Matters. Gain Recognition.

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. The Power of Customer Retention Marketing. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Content Marketing Institute

AUGUST 31, 2021

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that.

PR 127

PR Personalization Content Marketing Public Relations 127

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Content Marketing Institute

APRIL 23, 2021

This week in content marketing, a Trader Joe’s contest stretches user-generated content to delicious lengths. And a Kia dealership test-drives personalized video content. Continue reading → The post How Do You Like Your Content Marketing – Cheesy, Fruity, or Extremely Personal?

Personalization 129

Personalization Content Marketing Content User-Generated Content 129

Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. They hate excessive emails, particularly if not personalized to their needs. No surprise there. Familiarity breeds intent.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Personalized messages. Create Your Video Content. Quick Takeaways. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. But what exactly qualifies as video content? Customer Testimonials Word-of-mouth marketing is the oldest trick in the book. Marketing Insider Group can help.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

ClearVoice

MAY 12, 2024

You’ll even see an estimate of how closely these shows line up with the content you’ve watched in the past (i.e., “97% What you’re experiencing is a branding and marketing strategy called content personalization. Let’s take a closer look at the different types of content personalization you can use.

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 104

Paid Content ROI Content Marketing Marketing Analytics Tools 104

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340