Conference Ethics Privacy Transparency 
Martech
JANUARY 3, 2022
Data privacy is arguably the most pertinent topic in marketers’ minds these days. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As Adhere to data ethics within our privacy landscape.
Martech
OCTOBER 15, 2021
“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Ethical data use goes beyond legal data use.
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Martech
SEPTEMBER 13, 2023
At the SAS Explore conference this week, the following core capabilities were announced: Integration via the SAS connector framework to large language model (LLM) providers. He laid out a framework for governance: “Prioritising data privacy. “Creating interpretable and transparent output. Specific capabilities.
Marketing Insider Group
JANUARY 16, 2023
36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Personalization and Privacy. Data privacy and the ethical repercussions of using consumer data has risen to the forefront of marketing concerns.
Martech Advisor
FEBRUARY 11, 2020
In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? This lack of knowledge and choice over their data causes users to undervalue their data and it creates anxiety about privacy, which fuels distrust.
Navigate the Channel
AUGUST 7, 2023
Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Implementing measures to protect user data and ensuring transparent data collection practices build trust with customers.
B2BMarketing.net
NOVEMBER 6, 2023
On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Additionally, they stressed that Ai will have an impact on creativity, productivity and efficiency, but there needs to be ethical considerations with all these technological advancements. One of the first?
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