Remove sales

The Forward Observer

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works. Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture one story at a time, working with Fortune 500 companies like General Electric, Microsoft, Kraft Heinz, Facebook, and the Big 4 Consulting Companies. And, interesting fact – she has one brown eye and one green eye!

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger About the Book Growth is a leadership issue, not a sales issue. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. Baitch (1995) Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V.

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The Marketing Book Podcast: “Stop Starvation Marketing” by Christine Slocumb

The Forward Observer

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. No Cold Calls.:

Planning 161
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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

Yet when people hear the word “sales” they think of some version of the overly confident, manipulative, “don’t-take-no-for-an-answer” stereotype. About the Authors Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends. Everyone sells, every day.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. So why is marketing it so hard? Yet revenue growth remains…lumpy.