Inbox Insight

MAY 31, 2024

Lead generation strategies have evolved significantly due to economic pressures and technological shifts. What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective. Those with low intent may need more nurturing.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Marketing Insider Group

MARCH 10, 2021

If you’re unhappy with your Google SERP rank, you’re probably searching, “ how to get my business on Google ?” ” Keep reading as we explain what SERP features are, which ones are most common, and how you can improve your Google SERP rank. Those are links that lead to a Google image search.

SERP 270

SERP Paid Search Agency Features Companies 270

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Lead Scoring 125

Lead Scoring Lead Ranking Top of Funnel Budget Programs 125

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Social media marketing What is a Lead Scoring System? What are the criteria for lead scoring? Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Customer Experience Matrix

NOVEMBER 9, 2015

The past week brought three more announcements about predictive vendors expanding beyond lead scoring. In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. A third important element is your presenters. If you’ve got a rock star influencer inside your company, great! If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). GoToWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Kevin Indig

JULY 3, 2023

Today’s Growth Memo answers a question from loyal reader Nilesh: “ How do you explain the value of SEO to C-suite executives and senior managers? Explaining the value of something is a pitch, and most people don’t know how to do it well. But it’s not enough to just present the strategy.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 321

Paid Search Agency Content Marketing Companies Case Study 321

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Zoominfo

NOVEMBER 14, 2018

We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score. What is Employee Net Promoter Score? Your score is 20 (30% – 10% = 20). Let’s get into it!

Lead Scoring 150

Lead Scoring Lead Ranking Promotion Customer Satisfaction 150

Customer Experience Matrix

AUGUST 29, 2013

It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) But if you’re a marketer needing to identify and score B2B prospects, you’d still want to give them a look. Some also estimate the incremental financial value of taking an action.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. Why You Need To Find Current Trending Topics Content quality and quantity are critical for ranking well on search engines. You’d surely appreciate any shortcuts you can find.

Trends 269

Trends Marketing AI Lead Ranking Lead Scoring 269

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. Don’t be fooled into thinking that pieces of content without direct dollar values are a waste of budget.

Top of Funnel 343

Top of Funnel ROI Lead Scoring Lead Ranking 343

SmartBug Media

SEPTEMBER 25, 2023

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Know your team and your company—for better or worse. Know your benchmarks.

Allocation 64

Allocation Sales Qualified Leads CMO Marketing Budget 64

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. It occurs when you develop high-quality content, but it seems near impossible to rank high on search engines. Image: CMI.

Lead Ranking 284

Lead Ranking Lead Scoring CMS Development Content Marketing 284

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” It drags down demand and lead generation and sales-ready opportunities. Is it a Chicken or an Egg?

Demand Generation Agencies 305

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 305

Marketing Insider Group

SEPTEMBER 7, 2023

But when you’re talking about leading marketing teams, there are two absolutely critical traits that can’t slip off of the radar: inclusion and vulnerability. Let’s take a closer look at why it is essential for those leading marketing teams to possess and apply both of these traits. Vulnerability should be present from the get-go.

Lead Ranking 242

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 242

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

SalesGrape

SEPTEMBER 26, 2023

In the ever-evolving pharmaceutical industry, data driven lead generation plays a pivotal role in driving business growth and ensuring a steady pipeline of potential customers. This article explores how data-driven lead generation, with a specific focus on telemarketing, is transforming the landscape of the pharmaceutical industry.

Telemarketing 77

Telemarketing Lead Ranking Lead Generation Lead Scoring 77

Thinkers360

APRIL 28, 2024

Top 50 Global Thought Leaders and Influencers on Personal Branding 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Olesija Saue Personal Branding Agency Maximizer Contact Olesija Saue Score: 62.82

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

New North

AUGUST 29, 2023

If you’re a B2B marketer, you’re responsible for generating leads. So where do you go to generate leads? Are you searching for B2B lead generation companies to help fill the gap? What should you be looking for when analyzing B2B lead generation companies?

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. It gives you the opportunity to showcase your products, services, and company values to a wider audience. More Leads and Sales: B2B social media marketing is a powerful tool for generating both leads and sales.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Salesforce Marketing Cloud

NOVEMBER 17, 2023

But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your Net Promoter Score (NPS). Table of contents What is a Net Promoter Score? How to calculate Net Promoter Score Why is Net Promoter Score important?

Lead Scoring 59

Lead Scoring Lead Ranking Promotion Word of Mouth 59

Only B2B

AUGUST 21, 2023

This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth. The journey to securing high-value meetings involves a mix of targeted prospecting, personalized communication, leveraging technology, and mastering the art of qualification.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel.

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

The Customer

JULY 27, 2021

Build your brand values. To show there was no difference between the two colas in how they presented themselves to the world. Except for the names, their presentations and positionings were interchangeable. Build your brand values. The post Passikoff: Leading with Brand Values appeared first on TheCustomer.

Lead Scoring 64

Lead Scoring Lead Ranking Brand Identity Branding 64

EveryoneSocial

JANUARY 13, 2021

Having defined company values not only benefits employee engagement and how employees interact with your organization but can influence if someone wants to support your business. Your core company values shape work culture and the business decisions your leadership teams will make. Company Values Defined.

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Martech

MARCH 16, 2022

This wouldn’t be the first company in the last year to enter into the chat software space. It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. ZoomInfo acquired chat software, Insent.ai, in June 2021. Source: 2022 Marketo User Study.

Lead Scoring 112

Lead Scoring Enterprise Management Work Management Peer-to-peer 112

Launch Marketing

JANUARY 11, 2024

When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. With these in place, you and your team can achieve a successful launch and kickstart lead generation. In general, aim for simplicity and focus on your value proposition.

Lead Generation 92

Lead Generation B2B Marketing Lead Scoring Lead Ranking 92

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Many competing manufacturers offer similar products, so there is parity in value propositions , making it difficult for decision-makers to differentiate.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. ENGAGE YOUR AUDIENCE IN LEARNING: The speaker’s presentation was broken down into 3 parts. I once attended a hybrid conference.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Only B2B

OCTOBER 26, 2023

In the ever-evolving world of B2B marketing, mastering the art of MQL (Marketing Qualified Lead) lead nurturing is akin to harnessing the wind – it propels your business forward. MQL lead nurturing is a multifaceted journey, a strategic masterpiece, and an essential facet of a successful marketing campaign.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Nurturing 62

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. What are brand values?

Lead Scoring 124

Lead Scoring Lead Ranking Effectiveness Brand Identity 124

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. This post explains how you can turn your content into a lead-generating machine and see more meaningful results.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Martech

DECEMBER 22, 2022

We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. For example, high-tech companies like Google are built on the value of their data. That’s roughly the value of the Netherlands. “Data is an asset.”

Lead Scoring 116

Lead Scoring Lead Ranking Tips Work Management 116