Customer Experience Matrix

FEBRUARY 25, 2009

This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. What made SalesGenius special was doing this without installing tracking scripts on the company Web pages.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis.

Salesforce.com 120

Salesforce.com Lead Ranking Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Users can create lists and segments based on all contact properties, activities, email history, and custom fields. Users can send the contact a system email or add it to a list.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 17, 2009

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. and from a network of third-party Web sites.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). ActiveConversion provides reports on anonymous website visitors: they show the company name and activity.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Then, apply “Survivor” rules.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management. .

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 12, 2009

But the company has been around since 2001 and has thousands of customers, so there must be something to it. The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

OCTOBER 22, 2009

This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. for each score, and can set up routing rules triggered by entry into each range.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. Ironically, everyone wants to know there’s activity in their accounts, but why is it so hard for sales reps to see new leads in their accounts?

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. Ironically, everyone wants to know there’s activity in their accounts, but why is it so hard for sales reps to see new leads in their accounts?

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. Ironically, everyone wants to know there’s activity in their accounts, but why is it so hard for sales reps to see new leads in their accounts?

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. Ironically, everyone wants to know there’s activity in their accounts, but why is it so hard for sales reps to see new leads in their accounts?

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

Customer Experience Matrix

SEPTEMBER 13, 2012

Since then, the company has grown its customer base more than ten-fold (it won’t release specific figures), won the Dynamics Marketplace Solution Excellence Partner of the Year award, signed up more than 250 channel partners around the world, and attracted outside funding.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

APRIL 1, 2009

Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. It also captures the visitor stream to a company Web site and uses the IP address to identify the company. Their new product, DemandBase Professional, is another matter.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

LeadSloth

OCTOBER 16, 2009

Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But as Web Analytics guru Avinash Kaushik described, the 10/90 rule applied: for every dollar you spend on a tool, you need to spend 9 dollars on analysts to get the most out of the tool. List acquisition and import.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

LeanData

APRIL 8, 2015

LeanData’s latest B2B suite provides a full-funnel solution to simplify account-based marketing (ABM) and target account selling initiatives for demand generation, marketing and sales operations. Account-based marketing initiatives continue to pick up steam. For more information, visit: [link].

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Customer Experience Matrix

FEBRUARY 9, 2012

Before building its system, the company spent six months talking to current marketing automation users. Marketing automation gurus have long argued that companies need to define their processes in advance of deploying a new system. Naturally, NurtureHQ disagrees. This isn’t a new insight.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 16, 2011

Of course, the jackpot here is Salesforce.com. Of the two, BizConnector’s Lead Follow-Up is more tightly focused, offering primarily a rules engine that allows lead nurturing and other workflows. .* I wrote in February about ClickDimensions , which adds advanced email campaigns and Web tracking to Microsoft Dynamics CRM.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 14, 2011

This isn't an option at bigger companies, where one or more CRM systems are often deeply embedded. I did find the implementation rather basic: users must write rules in a scripting language and the content is embedded in the email templates rather than read from a shared library. But I digress. It sells the product directly in the U.S.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

LeanData

APRIL 8, 2015

LeanData’s latest B2B suite provides a full-funnel solution to simplify account-based marketing (ABM) and target account selling initiatives for demand generation, marketing and sales operations. Account-based marketing initiatives continue to pick up steam. For more information, visit: [link].

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

LeanData’s latest B2B suite provides a full-funnel solution to simplify account-based marketing (ABM) and target account selling initiatives for demand generation, marketing and sales operations. Account-based marketing initiatives continue to pick up steam. For more information, visit: [link].

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2009

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. Ok, now for the company-level data itself. SFDC" stands for Salesforce.com.)

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

MLT Creative

OCTOBER 25, 2011

A company name change occurs every two minutes. Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Create pre-defined lists that fit your product, service, or target type. A business closes every three minutes.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Customer Experience Matrix

MARCH 30, 2009

My personal definition of demand generations systems (see Introduction to Demand Generation Systems from the Raab Guide site) explicitly states that they do not incorporate sales automation. See Should Demand Generation and Sales Automation Be Separate Systems? for whether this will change.)

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

JUNE 17, 2009

Summary: Marqui started as a Web content management system and then added basic demand generation. Marqui is one of the oldest demand generation vendors, founded in 2000. But that date is a bit misleading because the company’s original product was a Web content management system (CMS).

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Terminus

NOVEMBER 14, 2017

At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com. However, I often see companies struggling to know how to unlock the power of partnerships. You can measure demand gen, but how do you measure anecdotes and stories?

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. The company is set to add these in two weeks, however.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

JULY 1, 2016

YesPath relies heavily on Bombora intent data to find companies and individuals (or, more precisely, anonymous cookies) that are interested in topics relevant to a marketer’s products. Marketers set up YesPath programs by uploading a list of target accounts and then defining the selection criteria for individuals to enter the program.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

NOVEMBER 29, 2010

Other systems select campaign members with rules that can access a broader set of data. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. It has since added a connector for Oracle CRM On Demand. The system also has an “instant polling” feature to embed surveys within any Web page.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

MAY 11, 2011

This is important in large companies that need to score leads against multiple products. It also allows different scoring rules for different customer segments. Silverpop's form builder handles this quite elegantly, without requiring the user to embed rules or a scripting language. Salesforce.com integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Digital B2B Marketing

JUNE 7, 2012

Most frequently used to indicate the general size of target companies versus the specific list. EM : Email ABM : Account Based Marketing. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100