Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Transparency is a brand currency on the social web. Perhaps the better question is: How can you tell them your story?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Allowing for and creating communities. Engaging people in their passions all helps make the business more meaningful.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. It’s not viral unless it is. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

EveryoneSocial

AUGUST 12, 2020

Although social media is extremely competitive where everyone is fighting for attention and the algorithms are more challenging for branded accounts, it’s also the best way to directly make an impact on prospects, customers, future hires, and general audiences. Leverage your employee social networks.

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? How much money should we be pulling from the email budget, to support social media? Does that make sense? Frank_Strong This is a great post Jay.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Webbiquity

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. How To Write Your Social Media Plan in 8 Steps by Social Media Today. 7 tips to take social to the next level by iMedia Connection. The Social Media Metrics That Truly Matter by iMedia Connection.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

SEPTEMBER 21, 2010

FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

DECEMBER 10, 2019

83% of B2B marketers say they use social media, making it one of the most common marketing tactics. 95% of online adults aged 18-34 follow at least one brand via social networking, as do 63% of Internet users overall. But no one joins a social network just to follow brands. Build a community.

Planning 242

Planning Social Media Marketing Plans Marketing Budget Creation 242

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Online Marketing Institute

OCTOBER 31, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. That’s why I love social media. THAT makes me happy.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 23, 2010

Take a second to check it out and then leave a comment, okay?

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JULY 9, 2010

While transparency itself gains authenticity, creativity spreads your business viral! Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. It doesn’t get any more authentic of an experience than that. The basic strategy behind any successful marketing is transparency and creativity.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. Fundamentally, we’re entering the era of social business, where we have to start treating social media with a level of oversight and accountability.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Adobe Experience Cloud Blog

APRIL 4, 2016

Here are some ways you can integrate social media into your marketing campaigns, and if your social media channels have dried up, resurrect them one at a time to put a social media plan into action: Make sure that each marketing campaign includes your social channels. ” — Jen Pana.

Blogger 48

Blogger Video Marketing Planning Paid Search Agency 48