What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?
Salesforce Marketing Cloud
OCTOBER 10, 2023
There are guidelines and rules that determine who does what and when, from kickoff to when the game clock runs out. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. This vetting process is commonly referred to as lead qualification.
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