Three Quick Ways to Improve CCPA Compliance

Opt Intelligence

The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It also means that we have vetted these publishers in advance and ensure full data privacy every step of the way.

Jumpstart Your Business By Growing Your Email List

Opt Intelligence

With a co-registration campaign, you can use opt-in advertising to re-engage your existing email list or build a bigger email database. That’s the beauty of co-registration. Wondering how to grow your business?

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The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. Opt-In Advertising Maintains Data Privacy Compliance. We work with trusted publishers who handle their data and yours with the utmost care and in full compliance with data privacy regulations.

How to Rebuild Your Email List After GDPR

Opt Intelligence

Consider how people were added to your list: did they make a purchase, sign up through a lead generation form on your site, or through co-registration or opt-in advertising with a third party? What was your privacy policy language on their method of entry, and did you require a checkbox or double opt-in to validate? Opt-In Advertising Double Opt-In Double Opt-in Advertising Opt-in Advertising Privacy

New Year, New Lead Generation Resolutions

Opt Intelligence

Develop Data Privacy Guidelines. 2019 heralded CCPA, the United States’ own California Consumer Privacy Act. 2020 brings enforcement of CCPA, and the promise of more data privacy rules and regulations.

How To: Start the New Year with a Clean Email List

Opt Intelligence

And it abides by all privacy and unsubscriber policies. We’ll work with you to find new leads that meet your criteria with specific targeting and easy-to-execute co-registration campaigns. The end of the year is a great time to take inventory and get set for the new year ahead.

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What It Really Means To Generate Leads Without Landing Pages

Opt Intelligence

Co-registration allows users to quickly and easily opt-in directly on the site they are already browsing. GPDR and CCPA have brought data privacy and opt-in to the forefront of the digital marketing conversation. When it comes to lead generation, your website might not be helping you the way you think. A good website converts leads into customers, but even the best landing pages are wasted on lead generation.

Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. It doesn’t require a landing page, and can be used to retarget unsubscribers, all while maintaining data privacy compliance.