Vidyard

MAY 6, 2015

That’s where webinars come in. Webinars are a simple, cost-effective way to have a great discussion with a large audience from the comfort of your home or office. This is great news for anyone who enjoys a good webinar. While conferences are a fun excuse to stay in a nice hotel for a night (among other benefits!),

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Are you struggling to convert free users into paid ones?

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Capstone Insights

OCTOBER 4, 2017

This makes the benchmarks more meaningful, but at the end of the day it really doesn’t provide information that informs strategy. As an example, a newsletter, an unsolicited whitepaper, and a webinar follow-up, are “emails,” but are different use cases and the performance metrics for each are very different.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Capstone Insights

OCTOBER 4, 2017

This makes the benchmarks more meaningful, but at the end of the day it really doesn’t provide information that informs strategy. As an example, a newsletter, an unsolicited whitepaper, and a webinar follow-up, are “emails,” but are different use cases and the performance metrics for each are very different.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Hubspot

MARCH 28, 2012

It's a sad fact, but your email marketing database degrades by about 25% every year. Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Optinmonster

FEBRUARY 18, 2024

These emotions drive our actions, purchase decisions, and whether or not we opt into someone’s email list. Smart marketers use these proven psychological principles to boost their opt-ins. Are you ready to learn how to persuade people to subscribe and how to employ them with your email opt-in forms?

Opt-out 64

Opt-out Trigger Marketing Opt-in Co-Registration 64

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off! 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Email and Online Marketing. Custom = The solution can at least partly support this capability with custom work.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SmartBug Media

APRIL 29, 2019

The short answer: email marketing. Email marketing has the potential to be the most powerful marketing channel in a financial advisor’s arsenal. Because email is proven to provide higher ROI than any other marketing channel available. Email is also a great way to build and cultivate relationships with your clients.

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

Hubspot

DECEMBER 28, 2012

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right with a darn good looking email. But what about the follow-up email? 1) Emails About Your New Marketing Offers.

Template 28

Template Email Marketing Co-Registration Planning 28

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. There is no better way to educate leads on your value proposition than webinars. They provide huge amounts of value to your audience, all while positioning you as an authority.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Hubspot

OCTOBER 29, 2012

Workflows go beyond email and take simple marketing automation to the next level, allowing you to send emails, update contact information, add or remove contacts from lists, and trigger email notifications. "Everything in moderation." When applied to marketing automation, it's the perfect mantra. How do workflows. and beyond!

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Content marketing is the kind of marketing that delivers ROI you can measure. It funds itself.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email is a vampire. Now I don’t mean that in the negative, “suck the life out of you” way. You Must Invite Email In. So too with email. A driving force behind the company’s SUBSCRIBERS RULE!

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. It’s difficult to convince readers to shell out their email address, let alone enough information to adequately qualify prospects for sales teams.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn how to run A/B tests here.). 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Attendify

MARCH 11, 2020

Some tech giants have opted to cancel their conferences, while others are substituting their in-person events for online versions. Other major conferences are forging ahead , including CONEXPO-CON/AGG & IFPE, which sent out a press release saying registration was at a record high. Here’s what we learned.

Planning 67

Planning Co-Registration Work Management Tips 67

Content Marketing Institute

DECEMBER 26, 2018

Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful…. Rather, I’m providing a dose of pragmatic and inspirational advice from a handful of our community members who presented on some of CMI’s most popular webinars in 2018. And they are achievable without cheating!).

Practices 92

Practices Content Marketing Sales Qualified Leads Webinar Metrics 92