Marketing Insider Group

JANUARY 12, 2021

Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. A virtual exhibition provides warm opportunities for lead generation and sales. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

Tips 299

Tips Co-Registration Microsite Pricing 299

Webbiquity

MAY 3, 2022

In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Heinz Marketing

JULY 26, 2022

Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere. Or another event that you’re driving registration for? Co-host or sponsor an event. What are some examples? Team up with another organization to get the word out.

Advertising Agencies 106

Advertising Agencies Planning Co-Registration Bundling 106

SmartBug Media

MAY 20, 2020

Trade shows and other events. If you have a partner or another non-competitive group that dovetails nicely with your product or the subject, ask if they would be interested in co-promoting the webinar with you. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees).

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration. For instance, many vendors rely on events like trade shows to highlight their solutions and attract prospective partners.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Hinge Marketing

DECEMBER 16, 2020

Lead generation is already a challenging task. Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies?

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118