Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. In that case, the first-year ROI of hiring the salesperson is 100%, expressed as profit divided by investment: Cost of sales rep. The value of those registrants divided by the cost of the newsletter is an ROI metric.

ROI 50

ROI Paid Content Social Marketing Webcast 50

chiefmartech

FEBRUARY 9, 2016

In collaboration with SapientNitro, we’ll also be conducting the next edition of the CMTO study — the most definitive research to date on the marketing technologist profession. Check out the results of the first study.). A Celebration of the 2016 Stackies Award Winners.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hinge Marketing

JULY 21, 2022

Executed well, an integrated campaign can reach a broader audience, reinforce messages, improve efficiency, and lower costs. A growing number of events require speakers to center their presentations on case studies. Some require vendors to co-present with their clients. Why are case studies becoming a requirement?

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Hubspot

JANUARY 26, 2012

In order for this tactic to be efficient, you have to make sure your homepage acts like a landing page. Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision. Case Studies. Here are ten awesome suggestions: 1. Your Website (Homepage). Conferences & Events.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Martech

MARCH 19, 2024

Multiple studies tell us personalization still falls into a basic categorization — delivering content on one basic data attribute, such as age, location or title. co-pilots) — emerged. The AI infusion can instantly produce more operational efficiency and quantity than any part of our prior stack. We have a long way to go.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Work Management Co-Registration 115

Marketing Insider Group

JULY 1, 2020

Think through how all the information you present builds your case and works together to make your point. Defining a martech stack that works for your company can make things much more efficient. When visitors click on the tab for REI’s CO-OP Journal, they stumble into a sea of well-organized content.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Hubspot

MAY 22, 2018

Includes brief bios of each team member and highlight any relevant experience and education to help make the case for why they're the right person for the job. When you register your business with the government, be sure you’re covering registration on all the levels required for your business’ location. Get Your Case Study Templates.

Startups 101

Startups Top of Funnel Work Management Business 101

Convince & Convert

APRIL 22, 2016

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. You can see, I’ve got the Angie’s List case study that I just mentioned live.

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98

Convert

OCTOBER 25, 2022

You’ll require web developers to create both use cases, but you’ll also need two separate instances of your site with load balances configured to handle the distribution. Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. However, worst case scenario, get an email.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

FEBRUARY 28, 2017

Case Study Templates. Downloadable case study templates that show you a sample case study structure from top to bottom, along with business case study examples, tips on finding the right candidates, advice on how to reach out to them, and sample interview questions to inform your case study content.

Startups 28

Startups Business Template Case Studies 28

Convert

FEBRUARY 24, 2021

In the case of your eCommerce store, an example would be your GA dashboard. You can also collect data from: surveys market growth statistics transactional data tracking customer feedback analysis subscription and registration data, etc. BestSelf Co. Case study #2: Was this free shipping promo making or losing money?

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. For example, here's an inbound link to our co-founder Dharmesh's blog. 59) Mobile Marketing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convert

AUGUST 1, 2022

Only when you obsess over experimentation quality will you have a higher chance of seeing an outcome that can move the needle on big growth and efficiency problems that all businesses want to solve. The Case for Switching to an Insights First Strategy (With the Right Metrics). Choose your Driver Metrics on a case by case basis.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). My co-founder and CEO at HubSpot when he first encountered Twitter, he was like, this is a frigging waste of time.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28