Metadata

AUGUST 30, 2021

These are the “5 steps to getting __ going TODAY” guides that shamelessly leverage our affinity for Buzzfeed-esque listicles to present real, useful 101-level steps to using and getting initial value out of your new product. Slide 2: The solution. And that’s when the fun begins. Because adoption is good, but retention is better.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

These are the “5 steps to getting __ going TODAY” guides that shamelessly leverage our affinity for Buzzfeed-esque listicles to present real, useful 101-level steps to using and getting initial value out of your new product. Slide 2: The solution. And that’s when the fun begins. Because adoption is good, but retention is better.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Hinge Marketing

NOVEMBER 3, 2021

As a business consultant, you’re not only the product, you’re also its seller. And what can management consultants do to unlock its benefits? Improve your SEO ranking. This increase in traffic alone will help give your SEO ranking a nice push. Fuel your lead generation efforts. Boost referrals. Not necessarily.

Work Management 130

Work Management Consulting Marketing Management Webinar Metrics 130

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Pam Didner

JANUARY 1, 2021

These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. 2020: Looking Back & What Lies Ahead. The pandemic is bathing this year in uncertainty. 7 Event Industry Predictions in 2021.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Sword and the Script | B2B

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Marketing Insider Group

JANUARY 10, 2022

I’ve spoken at nearly all of these so I can talk first-hand about the value and quality of the event. Registering early for many of the events below can lead to discounts and other perks. Be sure to check them all out to find the one(s) that will provide the most value for you! Registration is free! SMX Series.

Marketing AI 294

Marketing AI Enterprise Management Peer-to-peer Best Practices 294

Online Marketing Institute

JULY 31, 2012

Lead Generation. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Consultants.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. About 20 percent said a lack of tools prevent them from using social media for lead generation and another 33 percent say a lack of strategy is attributed to an unclear understanding of the value of social media. Event Agencies and Consultants. Audience Development. Assn/Non-Profit. B2B: Business Media.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. First up is Andrew Capland , the Growth Team Lead at Wistia. He hypothesized that by showing users the status of their certifications, it would provide functional value that also introduced them to other courses. Set achievable goals.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Martech Advisor

MARCH 13, 2020

Find out in our A to Z playbook for conversational marketing, with predictions for the space from ManyChat's CEO and co-founder, Mikael Yang. It is poised to take over standard website elements such as registration forms, and feedback questionnaires. Drift , founded in 2014, is one of the leading conversational marketing platforms.

Marketing AI 102

Marketing AI Conversion Planning Work Management 102

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. Today’s marketers are thinking in terms of efficiency and, more often looking for ways to prove the value of their spend.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

Adobe Experience Cloud Blog

MARCH 20, 2013

by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Best Practice #1: You Can’t Automation A Process That Doesn’t Exist—Always Map Your Lead Flow. Tehra Peace, Content Director, Lead Lizard. What’s the alternative?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. So what’s the catch? back to top. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

JUNE 4, 2019

A report by GoToWebinar found 73 percent of B2B marketers think webinars are the best way to generate high-quality leads—which is why 57 percent admit to planning more webinars within the next year. But webinars in the B2B space should absolutely lead with education and not focus on product until a plug at the very end.”.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

Convert

OCTOBER 25, 2022

Every small investment you make in improving how easy it is for visitors to purchase is going to grow into high-value, sustainable returns. Otherwise, it is just a distraction and doesn’t add any value for your consumers. Peter Robert, CEO of Expert Computer Solutions. Justin Soleimani, Co-Founder at Tumble.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Convert

MARCH 14, 2022

You can also analyze the AOV (average order value) to understand which referrals are working in your favor. Users abandon carts for several reasons—hidden costs, account registration, complicated checkout, or technical errors. Value zero party data. Value trustworthy data to make decisions. based on 46 different studies.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

You can also analyze the AOV (average order value) to understand which referrals are working in your favor. Users abandon carts for several reasons—hidden costs, account registration, complicated checkout, or technical errors. Value zero party data. Value trustworthy data to make decisions. based on 46 different studies.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It does not, however, do your taxes. 7) Business Blogging. 9) Bounce Rate.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. It’s a myth that it has to cost a lot of money , and the lack of high production values can come across as authenticity. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. It’s a myth that it has to cost a lot of money , and the lack of high production values can come across as authenticity. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65