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So It’s Your First Day as the CMO…

DiscoverOrg

Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. A longer-term goal might be to get better aligned with sales by integrating a specific cross-functional tool, or improving MQL conversion rates by X%.

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Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs

Heinz Marketing

This past week we kicked off a new series of CMO breakfasts across North America starting with Seattle and San Francisco. The topic: Let’s say in your next job, the CEO banished the venerable marketing qualified lead (MQL). The post Banish the MQL? By Matt Heinz , President & Founder of Heinz Marketing.

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The hard truth about what AI will do to GTM

Martech

Traditional MQL-based lead nurturing will be irrelevant, as AI handles vendor discovery and shortlisting. The B2B GTM organization will unify under a chief commercial officer and the CMO role will significantly decrease. The commercial officer will not be a re-skinned CMO but a leader with more business and financial acumen.

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Case Study: How Aqua Security Reached 24% Conversion to MQL

Envy

Lead scoring - how to determine who is a relevant lead or an MQL? Rani Osnat, Aqua CMO, is thrilled to be using HubSpot with strong content: “My favorite features are the landing pages and workflows - it’s so easy to get them up and running and change them around. Social Media Skyrocketing with Overall 15% conversion to MQL.

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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

Historically, Sentinel has put a lot of weight on our behavior scores to define an MQL and how we hand off leads to our sales development reps,” says Angelique. If you’re not ready as a CMO, you’d better get ready.” But when you dive into their activity, they’re really not.” It’s just going to happen.

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CMO Confessions: Is an MQL still relevant today?

Allocadia

Is it because your threshold for what an MQL is needs adjustment? Or, is it because MQLs just aren’t relevant anymore? Marketers, it’s time to come clean and cut through the BS when it comes to MQLs. Watch our panel of CMOs debate the utility of MQLs in today’s day and age.

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The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

” 74% don’t know their visitor, lead, MQL, or sales opportunities. ” 91% generate 500 MQLs or less per month . .” The post The Demand Generation Stats Every CMO Needs To Know appeared first on. “40% of companies not achieving their revenue goals didn’t know their click-through rate.