Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. PR and Comms. East 6 th St.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards. Decide HOW you will measure results.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

DECEMBER 2, 2015

Author: Katie Pope And the winner is… Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. Submit by January 30 th for a chance to be recognized as a marketing leader who’s used Marketo to drive the new era of marketing.

Peer-to-peer 48

Peer-to-peer Lead Ranking Lead Scoring Thought Leadership 48

Ambal's Amusings

NOVEMBER 12, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee Recommends.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Allocadia

DECEMBER 22, 2017

For example, a PR push that is part of a larger global campaign may also increase market share. Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department - they’re also the mechanisms used to report back success (or failure) to their superiors.

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Allocadia

APRIL 16, 2019

For example, a PR push that is part of a larger global campaign may also increase market share. Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department – they’re also the mechanisms used to report back success (or failure) to their superiors.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Contently

JULY 22, 2016

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. The first candidate came from a more traditional PR background. ” Hiring challenges. . ” A focus on owned media.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Contently

JULY 22, 2016

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. The first candidate came from a more traditional PR background. ” Hiring challenges. . ” A focus on owned media.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Ambal's Amusings

JULY 22, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee Recommends.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). The speakers include a CMO (Rod Brooks, president of Word of Mouth Marketing Association and CMO of PEMCO Mutual Insurance Agency), CEOs and Presidents of 5 different types of platforms or applications, and representatives of 4 different content marketing agencies.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council.

Work Management 100

Work Management Marketing Management B2B Business 100

Adobe Experience Cloud Blog

JUNE 30, 2015

I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions. As Marketo’s CMO likes to say—“Social should be an ingredient in the cake, not the icing on the cake”.

Social Media 48

Social Media Work Management Media Thought Leadership 48

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

MAY 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee Recommends.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Onalytica B2B

JANUARY 18, 2017

Recent CMO Council / Deloitte research shows that boards of 68% of companies expect marketing departments to have a measurable contribution to revenue of an organisation, and the way best of class marketing organisations will do this is through the various forms of MarTech. Growth Hacking CMO. PR Newswire. Baochi Nguyen.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required. This nugget of advice came from Jon Miller, VP of Marketing at Marketo. I’ll admit, I was scared.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

Ambal's Amusings

APRIL 29, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee Recommends. Patsi Krakoff. Rebel Brown's blog Phoenix Rising.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Orbit Media | Co-founder and CMO. . . Triblio | CMO. . . SEMrush | PR & Content Producer. . . Mercurygate.com | CMO. . . These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Andy Crestodina.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Marketo, Forbes) 93% of B2B buying processes start with an online search. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Former Chief Customer Officer at Marketo (now part of Adobe), Matt Zilli, explores this idea in a post titled The Power of Shared Beliefs. Use Data to Inform You About What Works.

Work Management 252

Work Management Marketing Management Paid Search Agency Budget Programs 252

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Chief Customer Officer at Marketo (the marketing software branch of Adobe), Matt Zilli, explores this idea in a post titled “ The power of shared beliefs ”.

Work Management 278

Work Management Marketing Management Paid Search Agency Budget Programs 278

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Sanjay announced our new program, Marketo Engaged, which provides under-resourced students with personalized, ongoing support to and through college and into their careers. Step Up Your Game .

Paid Search Agency 56

Paid Search Agency Multi-Channel Allocation CMO 56

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. It highlights valuable link-building opportunities.

Lead Scoring 133

Lead Scoring Lead Ranking SEO Funnel Advertising 133

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Sanjay announced our new program, Marketo Engaged, which provides under-resourced students with personalized, ongoing support to and through college and into their careers. Step Up Your Game .

Paid Search Agency 48

Paid Search Agency Multi-Channel Allocation CMO 48

GrowPowerful

DECEMBER 1, 2022

Take a hard look at volume-based subscriptions such as Hubspot, Salesforce, Marketo, Constant Contact, Mailchimp and others - you may have a lot of dead contacts in the database and these platforms charge by the size of the contact database. Cut once, and cut deep. The speed of sale always correlates with the company’s desperation to exit.

Paid Search Agency 59

Paid Search Agency Planning Contingency Planning Advertising Agencies 59

QuanticMind

AUGUST 12, 2020

According to statistics outlined in a study by Marketo and Ascend2 , 52% of marketers surveyed declared that applying artificial intelligence to analytics and reporting was considered the most valuable use of automation. . That won’t look good for PR. Increased Labor Costs. It doesn’t make sense.

Cost 56

Cost Marketing AI Work Management Marketing Report 56

SnapApp

MARCH 7, 2018

While these systems are used in both B2C and B2B, they are rather granular to specific responsibilities within a marketing team – and what kind of college student really knows that they want to specialize in SEO or Marketo at age 20? . In terms of college curriculum, these skills would probably be too niche to offer a whole class on.

Course 63

Course CMS Development Advertising Agencies Work Management 63

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Outputs, Outtakes, Outcomes.Oh

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Content Standard

FEBRUARY 29, 2016

From our EVP and CMO to our Content Services and Client Success teams, all eyes are now on our process as we begin to institutionalize what the Content Standard team has learned over the past two years. At Skyword, we never felt that pressure because our CMO has always been an invested and active contributor to our content program.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

From our EVP and CMO to our Content Services and Client Success teams, all eyes are now on our process as we begin to institutionalize what the Content Standard team has learned over the past two years. At Skyword, we never felt that pressure because our CMO has always been an invested and active contributor to our content program.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . The CMO’s best play at this point is to prepare what you can and commit to staying on top of the news around AI applications in marketing as it breaks. Vengreso | CMO. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Full Circle Insights

JULY 27, 2021

Gab DePietro Next PR. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Brandpoint

JUNE 24, 2021

Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. .” CMO: Chief Marketing Officer. AVE: Ad-value equivalency.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118