KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. And it definitely takes planning.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClickZ

JUNE 21, 2023

How do you sell the need for brand building and creativity to budget holders? For a long time, marketing budgets have been focused on short-term tactics that deliver immediate but measurable results, often neglecting the long-term impact on the brand. This means there is massive value creation yet to be realized.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

PureB2B

JUNE 14, 2021

Marketing budgets, a critical element in any marketing campaign but difficult to generate, and getting approval seems like an arduous task. That is a general notion, and it comes from what marketing directors have noticed over the years. Such stats only go to prove that justifying a marketing budget to the CFO is hard.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

ANNUITAS

OCTOBER 24, 2016

Michael Brenner : Content Marketing Strategy for Any Size Budget. Whether you have a multi-million dollar content marketing budget or a few hundred dollars, you can create content that engages your buyer. Often B2B marketers think they can’t use comedy in their content, but follow the rule of three and you can.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

Envy

MARCH 25, 2019

Marketing is still a career for people of all ages. A recent survey conducted by Korn Ferry on 1000 leading US companies concluded that the average age of a CMO in the tech industry is 53. Sales teams and marketers still argue about the same issues: Lead generation and what constitutes an MQL and SQL. Reporting, or lack thereof.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

ANNUITAS

OCTOBER 24, 2016

Michael Brenner : Content Marketing Strategy for Any Size Budget. Whether you have a multi-million dollar content marketing budget or a few hundred dollars, you can create content that engages your buyer. Often B2B marketers think they can’t use comedy in their content, but follow the rule of three and you can.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

Michael Brenner : Content Marketing Strategy for Any Size Budget. Whether you have a multi-million dollar content marketing budget or a few hundred dollars, you can create content that engages your buyer. Often B2B marketers think they can’t use comedy in their content, but follow the rule of three and you can.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

Outgrow

OCTOBER 18, 2022

How outbound marketing aids in achieving typical goals for enterprise clients. Doing more with less : marketing budgets in the downturn. About our guest: Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company’s inbound and outbound marketing strategies. Thanks for joining us, Eric.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. Reworking Marketing Budgets. Put Your Organization’s Dollars to an Even Better Use.

Budget Programs 56

Budget Programs Marketing Budget B2B Thought Leadership Allocation 56

Crimson Marketing

FEBRUARY 9, 2015

” This is where big data steps in, alongside “big research” that gives marketers the insights they need “to change brand strategy, product-portfolio design, and marketing campaigns. Marketing science is boosting the precision of real-time operating decisions.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Adobe Experience Cloud Blog

APRIL 25, 2017

By following these three rules: Listen to your audience : Listening across every digital channel is paramount. Learn: We must as marketers embrace the inner data scientist within us and understand what truly drives lifetime value for customers. The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

ClickZ

OCTOBER 13, 2022

30-second summary: Erica Gunn, CMO at Canto, offers a guide to maximizing your marketing budget in tough economic circumstances. As marketers, we must be prepared for challenges to our budgets. However, marketers shouldn’t be afraid to make the case to future-proof their business, even in difficult times.

Marketing Budget 119

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 119

Allocadia

NOVEMBER 15, 2018

Reduce time spent on budget and project management. A common issue for marketers is planning - first there’s planning season to line everything up for next year, then there’s planning maintenance throughout the year when budgets shift or project deadlines change and you need to react quickly.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Marketing Graham

MARCH 30, 2022

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. These marketing budget examples are based on research from Gartner and their regular CMO Spend Survey. Good advice.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 52

Marketing Graham

MARCH 30, 2022

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. These marketing budget examples are based on research from Gartner and their regular CMO Spend Survey. Good advice.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 52

QuanticMind

NOVEMBER 16, 2016

If you’re in marketing, you know why – doing omni-channel right is no small task. Every individual marketing channel is its own constantly-changing ecosystem with its own rules of engagement! Is your marketing stack covering all the channels, and devices, it needs to? This is where efficiency comes into play.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Single Grain

AUGUST 17, 2021

What Is a VP of Marketing? The vice president (VP) of marketing is a director-level marketing expert who directly reports to the president, director of marketing , chief marketing officer ( CMO ), or the chief executive officer (CEO) of the company. VP of Marketing vs. CMO vs. Marketing Director.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

ATAK Interactive

DECEMBER 6, 2019

We get to evaluate how our 2019 was fulfilled relative to how we forecasted it while also developing the strategic plans for 2020 that will get us where we want to be this time next year. Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2020 a successful year.

Planning 78

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 78

Scoop.it

AUGUST 7, 2018

A content marketing budget keeps you grounded, provides direction, and ensures a positive return on investment. Why You Need a Budget. Developing your first content marketing budget can be intimidating – especially when there’s a lot of money involved. 5 Tips for the Perfect Budget. percent of revenues.

Marketing Budget 55

Marketing Budget Marketing Budget Creation Allocation Content Marketing 55

ATAK Interactive

DECEMBER 6, 2019

We get to evaluate how our 2019 was fulfilled relative to how we forecasted it while also developing the strategic plans for 2020 that will get us where we want to be this time next year. Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2020 a successful year.

Planning 60

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 60

Content Standard

NOVEMBER 24, 2017

In 2018, many of the leading trends in marketing will revolve around deeper investments into channels that continue to be underutilized, despite strong evidence of their promise and value to brands. Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget.

Budget Programs 139

Budget Programs Allocation Trends Planning 139

Envy

MARCH 9, 2022

We recommend that about 20% of the total budget is allocated to testing new channels, geographies and tools, but this allocation may vary based on business priorities. You can read more about how to plan your B2B marketing budget like a CMO pro, here ).

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

Content Standard

AUGUST 29, 2016

But no matter where your expertise may lie and where your brand falls in the ever-expanding content marketing industry, you do need to know what to prioritize. The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. Live Stream Video.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Marketing Graham

SEPTEMBER 13, 2019

But it now seems that figure may be out of date – it’s time to rethink my budget benchmarking. Gartner recently released their CMO Spend Survey 2019-2020 , and it showed the average marketing spend in North America and the UK was 10.5% However, every marketing manager should be able to calculate ROI.

Budget Programs 40

Budget Programs Spending Allocation Marketing Budget Creation 40

Sage Marketing

JUNE 10, 2019

Should you hire that “rock star CMO” from the US your friend mentioned to you on LinkedIn? But it’s only June and you’ve already gone through 3/4 of your yearly marketing budget , you can’t afford another huge expense right now. Yet, you need a new digital marketing strategy and you need it fast.

Paid Content 60

Paid Content Marketing Budget Marketing Websites Work Management 60

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it.

Inbound Marketing 48

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 48

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! 7) Currently, marketers allocate 7.6% of their budgets to social media. CMOs expect that number to reach 18.8% Source: CMO Survey ) Tweet This Stat! in the next five years.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Full Circle Insights

MAY 10, 2021

The 80/20 rule is widely applied to so many situations, including experimentation in marketing. To keep a marketing mix fresh, it’s a good idea to maintain an 80/20 ratio of tried-and-true campaigns vs. experimental outreach. Optimize Your Marketing Mix in Salesforce. Building a Solid Case for Attribution to the CMO.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Hubspot

SEPTEMBER 17, 2012

And somewhere in the middle of that maelstrom, you have the CMO exclaiming, "Holy cats. Adobe, IBM, Oracle, and the like seem bent on achieving that by acquiring all the different pieces into a single consolidated offering to the CMO. Eventually, however, new marketing budgets will achieve equilibrium.

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

Full Circle Insights

JULY 12, 2021

Do audio-only meetings occasionally and/or institute a Zoom-free Friday rule: If you’re managing a team and organizing meetings, you can change things up for employees by allowing people to attend on an audio-only basis as appropriate. Optimize Your Marketing Mix in Salesforce. Building a Solid Case for Attribution to the CMO.

Lead Ranking 88

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 88

The Marketing Blender

MAY 2, 2022

(However, these rules aren’t absolute, as we’ll discuss later.). Keep Reading: 10 elements all digital marketing plans should include. Keep Reading: How to find a fractional CMO for your business. How do you create a B2B social media marketing strategy? Keep Reading: What is a fractional CMO? Recent Posts.

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Full Circle Insights

NOVEMBER 25, 2020

Also, make sure your software is customizable so that you can set the matching rules. Optimize Your Marketing Mix in Salesforce. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Guide to 2nd Half Planning with Campaign Insights. CMOs: Now More than Ever.

Account Based Marketing 64

Account Based Marketing Sales Management Top of Funnel Lead Ranking 64

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Allocadia

APRIL 8, 2019

Allocadia’s Jeff Epstein, Director of Product and Partner marketing, sat down with one of our customers — Carey Rutigliano, Director of FP&A at Hortonworks — for a discussion about the Marketing/Finance relationship. He’s a Finance professional who sits in Marketing, so he understands both worlds. Five must-have discussions.

Advertising Agencies 40

Advertising Agencies Webinar Metrics Planning Allocation 40