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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. By being mindful of these pitfalls, organizations can harness the benefits of generative AI while ensuring responsible and effective implementation.

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. Redefining how business transactions are taking place between organizations. Today, the complete reverse has happened. Business Models.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. Sometimes a little knowledge is a dangerous thing. I don’t know why. It’s pretty easy, after all is said and done.

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B2B Lead Generation Blog: Peformance Measurement, Corporate Culture and the CMO

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. CMOs are faced with a challenge that they can influence - their company culture. Sam Decker wrote some great thoughts on this topic a while back.

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Targeted Marketing vs. Mass Marketing

US Data Corporation

For example, an expensive organic health food store may do better in wealthy suburbs than a college town. According to statistics by CMO , targeted advertisements are twice as effective as non-targeted ads. . If you are not reading this article in your feed reader, then the site is guilty of copyright infringement.

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Targeted Marketing vs. Mass Marketing

US Data Corporation

For example, an expensive organic health food store may do better in wealthy suburbs than a college town. According to statistics by CMO , targeted advertisements are twice as effective as non-targeted ads. . If you are not reading this article in your feed reader, then the site is guilty of copyright infringement.

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Why CMOs must cross the technical divide

Martech

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.