Remove Clickthrough Remove Inbound Marketing Remove Lead Remove Open Rate
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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t.

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How We Booked Over 200 Meetings With a Single Email Send

Hubspot

Within our LatAm partner marketing efforts, our inbound funnel often involves directing prospective agency partners to the Spanish version of our Inbound Marketing Assessment (IMA). To start, Gasbarrino’s email showed an 8% higher open rate than the one from Villalobos. The Hypothesis. The Experiment.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. 2: Marketing Qualified Leads (MQLs). . 5: Opportunities.

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B2B Content Promotion: Are You Getting the Attention You Deserve?

nDash

However, getting your content in front of more people is never a bad thing if it’s properly set up to convert readers into leads or customers. If your content covered the attention-worthy basics, you could drive some serious inbound marketing results. Social shares may be a vanity metric on their own.

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25 Little Email Marketing Experiments That Deliver BIG Results

Hubspot

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

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3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable

Hubspot

In a world where we tend to obsess over things like high open rates and strong clickthroughs, Godin challenges us to look a level deeper and decide whether or not we have genuine permission to interact with our customers, leads, and subscribers. or if we’re simply being tolerated by them.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Practicing good inbound marketing means sending emails to people who actually want to hear from you. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.